A proposed timetable of work is provided at Appendix a.
6)
Policy implications. There are a number of important policy implications involved with the proposed study, including the following:
1. An improved understanding of what compels consumers in the UK to pay a premium price for food products they perceive as being environmentally friendly.
2. An improved understanding concerning what green consumerism marketing methods are regarded as being effective when they are applied to food products, and why.
3. An improved understanding concerning what green consumerism marketing methods are regarded as being unethical when they are applied to food products, and why.
Taken together, consumers, government regulating agencies as well as companies which are competing in the food industry in the United Kingdom today and in the future stand to benefit in the above ways from the proposed study's findings using the life history research methodology.
References
Blumer, H. (1969). Symbolic interactionism. Perspective and method. Englewood Cliffs, NJ:
Prentice-Hall in Muchmore at p. 4.
Bromley, R.D.F. & Thomas, C.J. (1999). Retail change: Contemporary issues. London: UCL
Press.
Glotzer, R. (2004). The art of life history research. Journal of Comparative Family Studies,
35(1), 124-125..
Lyon, T.P. & Maxwell, J.W. (2007). Environmental public voluntary programs reconsidered.
129(44), 68.
Muchmore, J.A. (1999). Toward an understanding of life history research. Paper presented at the Annual Meeting of the American Educational Research Association, Montreal, April
1999.
Prigg, M. (2007, February 12). Things aren't as green as they seem; as consumers are bombarded with confusing information on what is eco-friendly, experts call for greater transparency.
The Evening Standard (London, England), 8.
Purvis, a. (2006, July 7). Choice: the curse of the green consumer? Green Futures: The sustainable solutions magazine. [Online]. Available: http://www.forumforthefuture.org.
uk/greenfutures/articles/602578.
Appendix a
Proposed Timetable of Work
ACTIVITIES/TASKS
TIME (MONTHS) 2010-2013
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2010
1
Bibliographic Searches
2
Photocopy info from non-bibliographic sources
3
Reading
4
Submission of thesis proposal
5
Fine tune research question and methodology
6
Prepare content analysis research tools in detail
7
Review progress to date
2011
8
Data collection
9
Data analysis
10
Review progress to date
2012
11
Writing up of thesis
12
Revision, editing and submission
2013
13
Submission of thesis
14
Thesis defense
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