The pressure exerted by the public is also very important for the company in handling the product recall. The company must ensure that the public does not turn against the company. In order to achieve this, it is important to communicate with the customers the details of the product recall process.
7. In terms of accountability, contracts represent only a small part of the process. But negotiating a good contract does not suffice (Ernst & Young, 2009). In addition to this, specialists in the field state that metrics must be measured, and customers should also be held accountable in certain situations.
Reference list:
1. Factbox -- Johnson & Johnson's recent product recalls (2010). Reuters. Retrieved August 15, 2010 from http://www.reuters.com/article/idUSN0412564320100504.
2. Ackerman, A. (2008). In the Event of a Recall. Consumer Goods Technology. Retrieved August 15, 2010 from http://www.consumergoods.com/ME2/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=A533BDC6582947448BBFA37BFF6394FF&tier=4&id=1AA2E93DF49C49EFB90D641610FF8D31.
3. Product Recall Program (2007). Zurich Services Corporation. Retrieved August 15, 2010 from http://zurichhpdelivered.com/internet/zna/SiteCollectionDocuments/en/media/inthenews/RiskTopicsProductRecall.pdf.
4. Global Supply Chain (2009). Ernst & Young. Retrieved August 15, 2010 from http://www.ey.com/Publication/vwLUAssets/Global_supply_chain/$FILE/AABS_Advisory_Global_supply_chain.pdf.
5. Abele, E., Meyer, T. & Naher, U. (2008). Global Production. Retrieved August 15, 2010 from http://books.google.ro/books?id=baQOlzVEmuAC&printsec=frontcover&dq=global+production&source=bl&ots=CXEBGXVAz3&sig=C1jj2vt-I46NQ_ZKSRmQJmvFGqE&hl=ro&ei=mxtoTIX1H6GSOJe4wLgF&sa=X&oi=book_result&ct=result&resnum=3&ved=0CCQQ6AEwAg#v=onepage&q&f=false.
7. Singer, N. (2010). In Recall, A Role Model Stumbles. The New York Times. Retrieved August 15, 2010 from http://www.nytimes.com/2010/01/18/business/18drug.html?_r=1.
8. Day, J. (2010). Johnson & Johnson Issues Massive Product Recall. Day on Torts. Retrieved August 15, 2010 from http://www.dayontorts.com/products-liability-johnson-and-johnson-issues-massive-product-recall.html.
9. Smith, L. (2010). What's Next: The Plaintiff's Perspective -- Johnson & Johnson's Product Recall Protocol Spawns Potentially Massive Class Action. Levick Strategic Communications. Retrieved August 15, 2010 from http://www.bulletproofblog.com/2010/06/16/whats-next-the-plaintiffs-perspective-johnson-johnson%E2%80%99s-product-recall-protocol-spawns-potentially-massive-class-action/.
10. Layton, L. (2010). Johnson & Johnson recall medicine for infants and children. The Washington Post. Retrieved August 15, 2010 from http://www.washingtonpost.com/wp-dyn/content/discussion/2010/05/03/DI2010050301988.html.
Industrial Manufacturing
Sales & Inventory
Transport Logistics
Aftermarket Service
Customer Call-Center
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