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Supply Chain Management And Reverse Logistics Essay

Reverse Logistics Trends and Practices Drake Nash

RLMT 401 Reverse Logistics Data and Security Resilience -- Summer 2015

Reverse Logistics Trends and Practices

Reverse Logistics (RL) entails the management of materials from their points of use to the disposal or recovery stages. In this case, focus relates the current practices and trends in RL as employed in various organizations. The paper addresses different aspects relating to RL that include performance metrics, returns processing, and collaboration. Present patterns in RL emanate from results of typical return processes. Further, the paper endeavors to discuss economic challenges experienced in reverse logistics and other supply chain issues.

Introduction

In most cases, supply chain management (SCM) research entails the forward flow process. The process engages the transformation of raw materials into final products (Dekker & Fleischmann, 2012). Further, the flow process incorporates the movement of goods from the suppliers to the end consumers. However, little attention has characterized the reverse material movement from the end customers to consumers. Researchers have defined RL as the activities entailing planning, implementation, and control of the cost-effective and efficient flow of raw materials. Other activities include finished goods, in-process inventory, and related information derived from the end user point to the supply point of the chain for proper disposal and recapture of values....

The definition of RL incorporates refurbishing and remanufacturing activities.
In the U.S. In 2004 for example, RL market hit an estimate of approximately $58 billion. The figure engulfed 0.5% of the gross domestic product (GDP) of the country. The year depicted an increasing RL that covers a myriad of industries that include electronics, publishing, automobile, and chemical sectors, among others. Fierce market competition has propelled retailers to set liberal return policies. Ill preparation of RL has significantly brought losses to various companies in the U.S.

Background

Rise in competition resulting from rapid advancements in technology and globalization has led organizations to focus on, and endeavor to enhance their supply chain's efficiency. Boosting reverse logistics efficiency, including improved returned products' recovery or end-of-life (EOL) product disposal is one means through which companies aim at maintaining and increasing market share and competitiveness. Reverse movement of materials, packaging and product returns come under the reverse logistics field and incorporate, but aren't limited to, recycling, remaking, reselling, refurbishing, repairs and disposal activities. Product returns range from 15% of merchandisers and manufacturers to 35% for e-commerce sector (Huscroft, 2010).

The process of reverse logistics in a firm comprises predominantly of two facets; product returns and packaging returns to manufacturer or place of origin. Research has proven…

Sources used in this document:
references and overstocking by companies. Because of the present marketing practice and severe competition, firms adopt return policies that are liberal. Numerous stores do not enforce return restrictions due to the possibility of losing their customers (Li & Olorunniwo, 2007). A 1999 work by Rogers and Tibben-Lembke studied RL activities in general, at the initial stage, reaching the conclusion that reverse logistics would have a key role; an improvement in information systems is essential. Tibben-Lembke (2002) in an independent study discovered that numerous firms are only now starting to understand RL's significance. Subsequently, scholars researched various RL aspects, including information systems, resources, environmental issues, financial impact, and process industries. Richey and colleagues surveyed Automobile Aftermarket Industry Association members in 2005, and demonstrated that RL could be made more efficient and effective by means of resources, through devising innovative strategies; moreover, resources could help surmount challenges (in case of early entrants) as well as attain high quality (in case of late entrants). Daugherty and Myers surveyed catalog sales firms selling electronics, in a 2002 research, and found no link between financial/operational performance and information systems skills, owing to RL's unpredictable and erratic nature. A 2003 paper by Murphy and Poist contributed to the rather limited body of empirical work pertaining to green logistics; study findings reported a broadening of logistical scope by green concerns, in addition to impacting the manner in which logistics managers carry out their jobs. Mollenkopf and Closs, in 2005, illustrated numerous potential financial effects of RL: assets, expenditure and returns. Lastly, a 2006 work by French and LaForge looked into process industry re-use practices, contrasting existing primary findings on individual industries.

Companies that can create and effectively monitor RL processes linked to product returns can develop a mutually advantageous position for themselves and their customer base. A better understanding of factors pertaining to product returns and RL can help identify areas in manufacturing and supply chain management where modifications to
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