Challenges in Marketing Products Abroad

Duction Global Marketing

McDonald's Global Marketing in France

Himaras, E. (2011). HK Structured Reg Deadline Surprises Market. Derivatives Week, 14.

This article is a credible source of information to anyone who is planning to have gone at entering the global Chinese market. The article relates to the "Hong Kong Registration Deadline Surprises market," published in 2011. The article explores on the tight rules, established and brought into play as law on May 4, governing Hong Kong prearranged dealers to comply. This law creates a safe marketing a trading ground where it eliminates safe harbors that were given with the rule of the Companies Ordinance. The new law under this regime is foreseen to make the private and retail lines be established by the present professional investor qualifications proclaimed by the Securities and Futures Ordinance. Unlike the previous proclamation that awarded rights to not more than fifty people, the new regime seeks to have an increased number of people who are to benefit from these safe honors. The offering of the safe harbors offered businesses an opportunity to guarantee safety in investment in Hong Kong and other regions within China. With the article advertising the new regime, the business investors who are interested in investment in China will have to venture into the market knowing these requirements, and will have to meet every deadline. Meeting the deadlines will be good for the business. The settings of the rules are clear and can be managed by businesses, either micro or macro to the new market. Thus, based on the type of the investment in place, it would be credible to venture into this Chinese market and engage with the provisions under the deadlines.

Section II

How should McDonald's respond when ads

Marketing is a crucial business entity that can influence the growth of a business or a venture. Through marketing, many businesses, like McDonalds has managed to establish a wide market base, including a commanding market share in the global market. Marketing is like direct communication that happens between the potential customers and the business or the product. That is why it is important to consider appropriate and protected ways of marketing. Many instances can damage the reputation of a product or a business simply by having a wrong marketing strategy (Morrison, 2015). As with McDonald case, it will be appropriate for McDonald to eliminate Ronald McDonald in its ads. Healthy living as featured by the marketing ads used by McDonald is an important message to the potential and already customers in the market. It will be important not to tarnish this reputation by involving other features that are contrary to the advert. Not all potential and already customers are users of cigarettes. In fact, there might be customers who do not use cigarettes at all or hate it. If such customers are members of the McDonald healthy living products, they will be declared vulnerable to support their love for the company. Moreover, these two products are preferences to be sold to different customers. A healthy lifestyle does not become complete with use of cigarettes (Morrison, 2015). Cigarettes are products that do not promote the company promotes a healthy lifestyle and hence the intentions of the company should be clear and concise to the potential customers.

Equating McDonald products and services to those of Joe Camel brings confusion to the potential customers of the initial product. In fact, this backward step inhibits the free marketing and potential efficiency of the adverts posted by McDonalds. Thus, McDonald should eliminate Ronald McDonald in its ads as a way of being distinct, direct, and real to its customers. There is no way that Joe Came and cigarette adverts are promoting a healthy lifestyle. Every marketing procedure should have a direct relation to the products and services offered by the company. Thus, it is important for McDonald to live within the paradigms of its products and services, and not try to a merger with any other product that will reduce the credibility of its products and services (Morrison, 2015).

Merits of the law proposed and a strategy for McDonald's