Valve Corp
The central problem is to determine a strategy going forward for Valve Corporation. The company is the market leader in its space, but needs to consider how to either expand this business or enter new ones. Growth is the major strategic objective for Valve at present. The company can also place emphasis on reinforcing its competitive advantages, but this leaves it vulnerable to changes in its industry space, and given the size of some of the competitors such changes could ultimately be unfavorable to Valve. So expanding the business and building out new opportunities seems like it should be the main strategic priority for Valve.
There are two central opportunities for Valve. The first is international expansion, bringing its platform to audiences around the world. Predominantly a U.S.-based business, Valve can grow quickly if it is able to establish its business either in Asia or in Europe. The other major strategic option that the company is looking at is to expand the product range. This option emphasizes maximizing revenue from existing customers, and squeezing EA and other competitors out of the market.
2. The key objective for Valve right now is growth. The key measures for any strategy will be how that strategy contributes to the growth objective. There are a few good growth measures. One is market share, both domestic and...
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