Overall, the use of demographic, psychographic and geographic segmentation has allowed us to narrow down the different potential target markets considerably. These different markets each offer different levels of potential for exploitation by a solar panel installation firm. The targeting of each different segment will be analyzed in the next section of this report. Targeting Strategy The targeting strategy is used to find ways to bring the product to each of the

Part of the problem is governmental intransigence. For the past eight years in particular, energy policy has been driven by the oil companies (Environmental News Service, 2008), resulting in clean energy having been sidelined. Another reason is that there is significant opposition from other parties as well. Business groups have opposed clean energy measures, citing fears about higher energy costs (Dorschner, 2008). These groups have proven powerful enough to

Renewable Energy and Interdependencies: Six Council Properties Approach and uncertainty: What is the general approach that you will take to reduce carbon emissions associated with the issue that you are looking at and what sources of uncertainty are likely to be important? The six council properties being constructed by regeneration specialist St. Modwen are situated on a brownfield site that was a former oil refinery and production site used by British Petroleum

China' s Investment in Green Companies Introduction Climate change is one of the major issues facing the world today – arguably the most important one of them all. At issue is the reality that, of the present path of development during the entire industrialized era, much of it has come as the result of using machines to perform tasks that otherwise were performed by humans, animals, or not at all. This is

Government Role Renewable energy and sustainable development Why Australian Government should lead the initiative? Governmental initiatives Supply side interventions: Rebates and feed-in tariffs Renewable energy is derived from sources that are naturally replenish-able and supply of energy from these sources is infinite. The main purposes served by using renewable energy are many such as generation of power, transport fuel production, and for heating of houses and other living places. Except the naturally occurring main difference

Comparing Climate Change Mitigation Strategies for Global WarmingEven diehard climate change deniers are forced to concede the reality of global warming today, and many members of the scientific community cautions that the tipping point towards unpreventable climate change has already been reached and crossed. Nevertheless, efforts are underway on numerous fronts to identify effective mitigation strategies to address global warming to prevent a worst-case scenario from developing in the near