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Third, Silver Dollar Jeans needs to also embrace the environmental concerns of teenagers and young adults by sponsoring environmental and ecological events to further underscore that the brand is in tune with the interests and concerns of teenagers as well. Fourth, Silver Dollar Jeans needs to further fuel the celebrity mystique of the jeans while underscoring corporate social responsibility by being completely open to journalists, bloggers and any other members of the media to tour their production facilities. Transparency and trust along with celebrity endorsement is critical for the brand to attain credibility. Fifth, create a comprehensive Internet strategy that includes the ability to order jeans online in several styles and also provide guidance on how to get the specific...

In addition, intensive use of Search Engine Optimization (SEO) and paid search is also critical as part of this comprehensive Internet strategy.
References

Grant, I & Stephen, G (2005). Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing. Journal of Fashion Marketing and Management, 9(4), 450-467. Retrieved December 15, 2007, from ABI/INFORM Global database. (Document ID: 930054901).

Hein, K. (2007, August). Teen Talk Is, Like, Totally Branded. Brandweek, 48(29), 4. Retrieved December 17, 2007, from ABI/INFORM Global database. (Document ID: 1321856191).

Miller, P. (2003, July). Tapping the teen market. Catalog…

Sources used in this document:
References

Grant, I & Stephen, G (2005). Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing. Journal of Fashion Marketing and Management, 9(4), 450-467. Retrieved December 15, 2007, from ABI/INFORM Global database. (Document ID: 930054901).

Hein, K. (2007, August). Teen Talk Is, Like, Totally Branded. Brandweek, 48(29), 4. Retrieved December 17, 2007, from ABI/INFORM Global database. (Document ID: 1321856191).

Miller, P. (2003, July). Tapping the teen market. Catalog Age, 20(8), 31. Retrieved December 17, 2007, from ABI/INFORM Global database. (Document ID: 374227451).
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