Strategic Recommendations
Understanding consumer buying process is very critical to make consumer complete transactions. (Homburg, Sabine, Harley, 2009).
Cango Company should design a very good Website to assist consumer to complete buying process.
Cango should provide necessary information in the company Web page to make consumer complete buying process.
The Homepage should deliver extensive information about the company's product and services.
All information should be displayed at the Webpage strategic location where consumer will be able to view the information without problem.
Strategic Recommendations Contn
The Webpage should mirror consumer's buying process starting from the problem recognition to a product purchase.
Cango should also carry out an extensive research on consumer characteristics that include demographic and psychographic consumer's patterns.
The company should understand the psychological, personal, and social factors affecting buying behaviors.
Strategic Recommendations Contn
Analysis and evaluation of alternative products is also very critical in a consumer buying process. (Shaw, 2012).
Alternative products should be placed at strategic locations on the Web Page to assist consumer to view the products without problem. (Laermer, Simmons, 2007).
When a consumer's purchasing decision occurs, Cango should assist consumer to complete the process.
Strategic Recommendations Contn
Cango should offer product at low price to compete with companies such as Ebay, Amazon, and Barnes & Noble.
Adopting programming language will assist in mass production of video games,
Mass production of video games will lower the cost of video games production.
Mass production will assist the company to lower the price to achieve competitive market advantages.
Cango should also improve employee effectiveness by measuring productivity rates, amount of sales and number of absenteeism.
Reference
Homburg, C. Sabine, K. Harley, K. (2009). Marketing Management - A Contemporary Perspective (1st ed.), London.
Laermer, R. Simmons, M, P. (2007). Marketing, New York: Harper Collins.
Shaw, E. (2012). Marketing strategy: From the origin of the concept to the development of a conceptual framework. Journal of Historical Research in Marketing, 4(1), 30 -- 55.
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