Strategic Plan
Our business is an Internet sales business. Mission, vision and values contribute to defining what that business is, who its target market is and how the business model is going to work. As Radtke (1998) notes, every organization has a purpose for being. That purpose drives most of what the organization does. Thus, the mission statement should provide a clear sense of mission for the company to follow. In creating an online retailer, the mission statement should read something like this:
"Our mission is to provide luxury goods and high-end service to wealthy customers around the world, using an online sales model."
A mission statement like that tells all the stakeholders of the company what we do, who our customers are and how we are going to do it. The mission statement needs to have that level of clarity in order that it continues to guide the organization's strategy for years to come. Future generations of managers can look at that mission statement and understand what the company does, and this is important has the company grows and no longer relies on a sole leader for its decision-making.
The vision statement is slightly different, and should reflect a more abstract concept but one that conveys the benefit that the company offers. It can be as simple as references to market domination and profit, but often the vision statement is more powerful if it conveys a broader sense of purpose. The vision statement can provide a framework for the organization but it should also be inspiring (Ward, 2011). While it is far from concise, Google encapsulates its vision in "10 things" that effectively guide the company's strategy and tactics (Google, 2011). This vision comprises a number of elements, but each of them finds its way in to the company's strategy, allowing Google to be flexible and innovative in determining what results it wants to achieve and how it wants to achieve them.
Embedded in Google's philosophy are elements that might be best characterized as values, for example "Democracy on the web works" and "you can make money without doing evil." These values also contribute to the way that the company does business. For example, Android is an open platform while most...
Strategic Plan- Sweet Reads Since its inception, Sweet Reads has supported a vision of providing excellence in service from exceptional employees. Sweet Read is committed to: Responding to consumers' needs efficiently and exceeding their expectations, Providing competitive pricing, and III. Providing the highest level of on-the-job training to the staff This will earn Sweet Read a reputation of consumer satisfaction and loyalty. Since its formation, the company has worked tirelessly to differentiate itself and
Strategic Plan in an Organization: This discussion entails an implementation for the Office of Payroll Administration's Strategic Plan for the three years, starting 2010 to 2012. The report covers issues of payment and compensations for employees and other programs in addition to processes of tax holding within the organization. With respect to these roles, the discussion aims to provide a clear picture of the implementation process of these strategies together with
The fact that the Florida market (and, in fact, the overall market, since market designers can be hired over the Internet and this is, in fact, the type of activity that can pertain to online collaboration) has a reasonable number of marketing designers makes their power sensibly negligible in the equation. The web hosting companies will be in charge with hosting the company's online website and, similar to the market
What Sony needs to do is concentrate on creating a mobile Web-enabled series of devices, supporting services, and segmented digital content in both music-based and video content. In short, Sony needs to create an economic ecosystem that rivals the Apple ecosystem as shown in Figure 2, Apple Digital Content Ecosystem: Figure 2: Apple Digital Content Ecosystem Source: (Apple Investor Relations, 2009) The most critical objective for the three-year planning horizon for Sony
Strategic Plan This is a strategic plan for a business start-up that will be a pet store with an adoption center specializing in eco-friendly products and services for large breed dogs. The store will have a physical location and an internet Web site where people can buy products and get information about owning and caring for large breed dogs such as great Danes, Great Pyrenees, Irish Wolfhounds and Newfound lands. The
Although intranet pages may provide links to the Internet, an intranet is not a site accessed by the general public" (Housel and Hom, 1999). Aside from the intranet, the company also uses a wide array of anti-virus programs, firewalls and virtual private networks. The scope of these software applications is that of screening the information which flows between all the organizational computers (Answers, 2011). At the level of the organization,
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