Strategic Plan
Mr Myers:
I am writing today to impress upon you the value of conducting an analysis of the industry environment when developing a strategic plan, and offering a recommendation for a methodology that can make the strategic planning process simpler.
Environmental scanning is the second step of the strategic planning process (QuickMBA, 2010). The first step, as you know, is setting the organization's mission and objectives. Before the company can proceed from there with formulating and implementing a strategy, the organization will benefit from having a sense of the industry and macroenvironment in which the company operates. This is what is known as environmental scanning. This scanning includes an analysis of areas such as the political environment, technology, the economy, and other broad frameworks such as international trade. The competitive environment is also subject to considerable analysis during this process. It is important, if we are to outperform our competitors, that we understand as much as possible about them, and what makes them succeed.
The industry environmental conditions are governed by a lot of different factors, and when each of these factors is understood, the strategic plan will be better. The strategic plan should factor in what the competitors are doing and why. It should also factor in potential future competitors, as these can affect the strategic plan (Business Link, 2012).
One of the most tried and true methodologies for understanding the industry environment is Michael Porter's Five Forces...
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