Verified Document

Strategic Management Process Vision Goals Objectives Term Paper

Business- Management Strategic Management Process/Vision, Goals, Objectives

Criteria for Mission Statement

Expresses the core competency of the business

Include the organization's strengths, values, and purpose

State the organization's overall strategy for determining long-term success.

Explains why the organization exists

Explains what the organization is trying to accomplish

Criteria for Vision Statement

What the business wants to accomplish

Time from for accomplishing the goal

Inspires creativity

Energizes growth

Motivates employees

Strategic planning establishes where a company is going over the next year or so, how it's going to get there and how it will figure out if it got there or not. The focal point of a strategic plan is typically on the whole company. There are assortments of viewpoints, models and approaches that can be utilized in strategic planning. The manner that a strategic plan is developed depends on the nature of the company's leadership, culture of the company, difficulty of the company's environment, dimension of the company and know-how of planners. The first step in shaping a company's strategic plan is to establish the company's mission and vision statements (The Strategic Planning Process, 2010).

Discussion

Vision Statements and Mission Statements are the stimulating words chosen by victorious leaders to...

By crafting a clear mission statement and vision statement, one can effectively communicate their purpose and inspire their company to comprehend an attractive and inspiring universal vision of the future (Mission Statements and Vision Statements, 2011).
A Mission Statement defines the company's purpose and primary goals. Its main function is internal to classify the key measure or measures of the company's achievement and its prime viewers are the leadership team and stockholders. Vision Statements also classify the company's purpose, but it's done so in terms of the company's values rather than bottom line measures or the things that are guiding beliefs about how things should be done. The vision statement communicates both the purpose and principles of the organization. For workers, it gives direction about how they are anticipated to act and encourages them to give their best. Shared with consumers, it shapes consumers' understanding of why they should work with that company (Mission Statements and Vision Statements, 2011).

A meaningful mission can function as a moral and corporate compass. It can help one to make decisions that are in line with their values and objectives (Zahorsky, 2011). Since the mission statement expresses a company's vision and values, it can be an effectual leadership tool, public relations tool, and compass for executive decisions. Leaders can utilize the company's mission statement as the team motto. A mission can…

Sources used in this document:
References

Mission Statements and Vision Statements. (2011). Retrieved May 24, 2011, from http://www.mindtools.com/pages/article/newLDR_90.htm

Schnaubelt, Angela. (2007). Creating a Mission Statement. Retrieved May 24, 2011, from http://www.suite101.com/content/creating-a-mission-statement-a25950

The Strategic Planning Process. (2010). Retrieved May 24, 2011, from http://www.quickmba.com/strategy/strategic-planning/

Zahorsky, Darrell. (2011). Writing a Meaningful Mission Statement. Retrieved May 24, 2011,
from http://sbinformation.about.com/cs/businessplans/a/mission.htm
Cite this Document:
Copy Bibliography Citation

Related Documents

Strategic Management Process/Vision, Goals, Objectives This Document...
Words: 1515 Length: 5 Document Type: Case Study

Strategic Management Process/Vision, Goals, Objectives This document examines the mission, vision, values, and goals of Kraft Foods Group. It does so primarily to denote the fact that these components are indicators of this company's strategy. The document also aligns these components with the interest of stakeholders. It is exceedingly important for organizations within today's climate of rapid-fire technology and constantly changing marketplaces to adhere to strategy. Due to the celeritous pace of

Strategic Management Process Vision Goals Objectives
Words: 1347 Length: 5 Document Type: Term Paper

Business - Management Strategic Management Process/Vision, Goals, Objectives "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2011). A mission statement defines the company's purpose and primary goals. Its main function is internal to classify the key measure or measures of the company's achievement and its prime viewers are the leadership team and the

Mission Qs Strategic Management Process/Vision, Goals, Objectives
Words: 556 Length: 2 Document Type: Research Paper

Mission Qs Strategic Management Process/Vision, Goals, Objectives Effective Criteria for a Mission Statement Specific Relevant Meaningful Supplies Direction Reflects Goals of Stakeholders Effective Criteria for a Vision Statement States what the organization hopes to become. Future Oriented Based on Values Concise Inspiring Although it may seem as if all modern companies have a mission and vision statement to support their operations, this is not always the case. In fact, one survey found that out of one hundred CEOs that sixty percent had no mission

Strategic Planning Mission, Vision, Goals
Words: 1183 Length: 4 Document Type: Term Paper

Also, employee motivation is expected to be lower than that of a participative style. Employee motivation is important because it drives productivity. 3. The characteristics of TQM companies vs. KBR's characteristics TQM is a total organizational approach for meeting customer needs and expectations that involves all managers and employees in using quantitative methods to improve continuously the organization's processes, products and services" (American Federal Office of Management Budget Circular cited in

Strategic Management Process for Implementation
Words: 3248 Length: 12 Document Type: Term Paper

RATIONALE for the ELEMENTS The rationale for the elements stated within the mission, vision and values statement is that through educating and assisting patients in signing up for and choosing their provider under the Medicare Advantage plan that the patients will be enabled to receive the best possible benefits for their individual health maintenance needs. E. PROPOSED STRATEGIC GOALS Strategic goals of this program includes those as follows: 1) Enrollment of all patients

Mission in Strategic Management Process
Words: 1833 Length: 6 Document Type: Term Paper

A mission is valueless if it does not truthfully motivate and guide the force of every worker in the similar course. Everyone has to consider the mission is sensible and achievable and not just unfilled speechifying (11). Business leaders must "outshine" by setting the model for all workers. They do not merely converse about missions, but they develop into a perfect example of the contemporary value; they should live by

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now