International Business Machines Corporations understood from the beginnings the need to satisfy the needs of the customers. But to achieve this desiderate, they must first identify the demands. They do this by constantly communicating with the clientele in order to retrieve feedback. A relevant example of the strategies implemented to increased customer responsiveness is given by the close collaboration with recently privatized Telekomunikacja Polska - Poland's largest telecommunication network (about 90% of market share). The offering of specialized consultancy helped IBM better communicate with the clients. Then, the company also implemented strategies to better track the purchases of the customers and improve the quality of the counter operations, all aimed to "integrate people with processes for improved customer responsiveness. [...]the solution has enabled us to reduce our serving time by five to eight minutes from initial ordering to serving, and we can now settle bills within seconds. As a result, customer satisfaction has increased and that has been reflected by a 10% sales increase in the first month following implementation" (Official Website of IBM, 2008).
All efforts reveal that the company is committed to consolidating its leading position but does not base its strategies on brand and previous recognition, but constantly evolves to meet the new needs of the market.
Part 5
As stated before, the main elements that differentiate IBM's products from those of the competitors are the high quality and the extensive expertise of the organization, as well as the open source feature of the software applications.
Another competitive advantage is offered by the highly skilled and trained IBM employees. The marketing department for instance offers the company the possibility...
Strategic Planning for Companies Strategic Planning for Cincom Systems Creating transformational change in companies by automating their most challenging processes, strategies and systems is what Cincom Systems excels at today. The company has five different product divisions, each selling enterprise software into various segments of the Customer Relationship Management (CRM) marketplace. Privately held with 700 employees employed across five continents, Cincom is also profitable and has had many customers on maintenance contracts
Culture is no small force; it shapes individuals and impacts tremendously on politics (McCartney, 2004). Nations are made up of people, who, from the moment of their birth, are deeply and profoundly shaped by the cultures and customs from whence they came (McCartney, 2004). Because history and culture are two such inseparable animals, it's worthwhile to take a brief look at the history of the Bahamas. Brief History Many history scholars believe
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