Verified Document

Strategic Management: Internal Analysis And SWOT Brief SWOT

Strategic Management: Internal Analysis and SWOT Brief Introduction of McDonald Company

McDonalds is a foodservice retailer giant across the world with more than 33,000 locations and serving almost 68 million people every day. It's a global company but with a local presence in 119 countries operated by the local people. (McDonalds, 2012)

Main strengths of the McDonald

Customer Relations: McDonalds have mastered the art of deepening their connection with all classes of customers by providing a great service and experience. This connection with the customers has continued to improve and grow positively. McDonalds places customer experience in all they do. They recognized the fact that customers are the reason for their existence.

Hygienic Food Processing Methods: Customers who attend McDonalds for a meal are allowing them to check the standards of the food they eat by inspecting the places where the food is being prepared from. This gives them confidence that their health is not compromised at the expense of their money since the process is transparent and visible to them. Such a procedure will keep more of them coming again and...

(Scribd 2012).
Brand Equity: McDonalds has one of the most recognized brands in the world. The Golden Arches and the spokes character (Marketing Teacher, 2012). This gives the food chain a higher preference in comparison to others. The McDonalds brand offers a considerable consumers choice, value and excellent service to all.

Main Competitive Advantages

Consistent advertising: The survival of any business entity relies heavily on its marketing strategies. Most of the McDonald adverts reflects kids as their target audience. The children once they grow in an environment where they have known and eaten McDonald's foods, it becomes a challenge to abandon such foods when they graduate to teenagers and adults. This consistency has enabled McDonalds to become successful over its main rivals namely the Burger King and the KFC. (Prahalad&Hamel,1990).

Brand recognition: Brand recognition has been one of the greatest strength that McDonalds has effortlessly tried to build over the ages. As a result, it has created a strong lasting image in the minds of people and thus becoming…

Sources used in this document:
References

Marketing Teacher. (2012). SWOT Analysis McDonald's. Retrieved on June 13, 2012 from http://www.marketingteacher.com/SWOT/mcdonalds-SWOT.html#

CK Prahalad & G. Hamel (1990). Business Analysis. Retrieved on June 13, 2012 from http://ezinearticles.com/?McDonalds-Business-Analysis&id=687438

Scribd (2012). SWOT Analysis on McDonald's. Retrieved on June 13, 2012 from http://www.scribd.com/doc/43910055/SWOT-Analysis-on-McDonald

McDonalds.(2012).
Company Profile. Retrieved on June 13, 2012 from http://www.aboutmcdonalds.com/mcd/investors/company_profile.html
Cite this Document:
Copy Bibliography Citation

Related Documents

Strategic Management Approaches for a Company
Words: 6436 Length: 19 Document Type: Essay

furnishes a literature review of five strategic management viewpoints, that include Porter's (1980) Generic Strategies, Porter's (1980) Five Forces, Porter's (1985) Value Chain Analysis and Bowman and Faulkner's (1997) Bowman's Strategy Clock. This paper has made use of UK's Tesco supermarket retailer for case study. The analysis of Tesco using Porter's Generic strategies revealed that Tesco's generic strategy needs to be cost leadership given that they can successfully differentiate

Internal Analysis and SWOT Analysis
Words: 1128 Length: 4 Document Type: SWOT

Analysis of California Pizza Kitchen Strengths and Weaknesses California Pizza Kitchen has been able to rise above the difficult economic conditions in their largest markets by concentrating on the most strategically important process areas first. At the center of their strengths, the chain has is the ability to support their global brand with a unique, branded dining experience (Fair Disclosure Wire, 2010). Creating the integration between a restaurant's global brand and

Strategic Management: Management, Organizational Structure, and Corporate...
Words: 2188 Length: 6 Document Type: Essay

Strategic Management: Management, Organizational Structure, And Corporate Strategies Manager, management, and organization The significance of managers . Size and strategy of a company Mission, vision, and corporate strategy Organizational culture. In an organizational setting, strategy has always been more of a high stakes game where the management team identifies the company's mission and makes important decisions that focus all the company's capital, resources, and energy towards its attainment. With the dynamic nature of the current business

Strategic Management: Competing With Apple
Words: 870 Length: 3 Document Type: Term Paper

However the lack of stability in these partnerships is a major weakness for the company today. In 2008, Apple released the following graphic illustrating just how pervasive they believed video-based devices would be, which clearly makes the value of digital content providers critical to their future business model. Market Assessment of Video-Capable iPods source: (Apple Investor Relations, 2008). Implementation: Apple will need to work closely with their research and development team to

Strategic Management at Mcdonald's Strategic Management Strategic
Words: 5918 Length: 22 Document Type: Essay

Strategic Management at McDonald's McDonald's Strategic Management Strategic Management at McDonald's Strategic Management at McDonald's McDonald's: Introduction Organizational Structure and Corporate Governance Industry Sector Analysis Michael Porter's Five Forces Model Key conditions in the External Operating Environment of McDonald's and its Industry The Value Proposition on McDonald's Products Financial Performance SWOT Analysis for McDonald's TOWS Matrix for Alternative Strategies BCG Growth Share Matrix for McDonald's Marketing, Financial, and Research & Development Strategies McDonald's Leadership Joint Ventures, Strategic Alliances, and Partnerships Performance Measurement Methods and Benchmarks Recommendations References Table of Contents Sr.

Strategic Management the Concept of
Words: 919 Length: 3 Document Type: Term Paper

Indeed, if we consider a hotel, for example, in an internal analysis, the financial analysis will evaluate the financial health of the hotel, keeping in mind some of the industry's characteristics (such as seasonality) and the fact that the hotel's revenues may somewhat depend on the period it operates in. However, similar to other industries, financial ratios will be calculated based on the basic statements. An internal diagnosis of functional

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now