Supports the strategy of increasing global reach of the company and strengthening the ability to recruit physicians in key specialties.
Draws on a competitive advantage of specialist expertise and high performance of Rashid and markets this strength to bring in more German and British clients
Supports the pursuit of international standards as defined within the Strategic Plan.
Yes; also increases the stature of the facility and enhances the ability to recruit world-class physicians.
Invest heavily in medical research in cardiology and vascular research
This investment is focused on making Rashid Hospital a center of excellence in cardiology and vascular surgery, attracting the world's best surgeons to research and practice in Dubai at Rashid Hospital.
Draws on an emerging competitive advantage in vascular surgery.
Yes, in fact it perfectly aligns one of the key strategic plan objectives of the hospital.
Yes, it is consistent with the mission, vision, and values of the hospital.
Discussion of the specific methods to evaluate strategies
In evaluating the future direction of strategies for Rashid Hospital, Boston Consulting Groups' Growth/Share matrix that maps services by share of market relative to market growth rate needs to be included in the set of tools that are used for planning the growth of services. The Growth/Share matrix was created by the Boston Consulting Group (2006) to assist companies in defining their strategies for products varying in terms of their industry attractiveness, market share, and growth rates. For Rashid Hospital this analytical...
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