Strategic Management and Auditing of a McDonald's Restaurant
Operations/Production Audit:
Are employees adhering as closely as possible to the operational protocol put in place by McDonald's management?
Which shifts (breakfast, lunch or dinner) are performing at, or above, optimal levels of efficiency, and to what factors can this success be attributed?
Which shifts (breakfast, lunch or dinner) are performing below optimal efficiency, and to what factors can this failure be attributed?
What is the average duration of stay for customers using the drive-thru line, and does this timeframe adhere to managerial dictates?
Can any of the in-kitchen machinery and devices (ovens, fryers, beverage dispensers, etc.) be enhanced to improve efficiency, and if so, how can these improvements be implemented?
Are staffing levels during the midnight-to-morning shift commensurate with the amount of customers typically served during these hours?
Which new products take the longest time to prepare and assemble, and do the profit margins derived from these menu items justify the investment of employee energy?
Marketing Audit:
How has McDonald's harnessed the power of social media through its marketing efforts, and can this method of reaching potential customers be improved?
Which commercial advertisements launched during the last fiscal year have proven to be most successful, and to what can this be attributed?
Which commercial advertisements launched during the last fiscal year have proven to be least successful, and to what can this be attributed?
How does the typical McDonald's customer hear about sales, new menu items, or other enticements?
Should McDonald's invest more of its advertising budget to online marketing, or should a balance between modern and traditional marketing be maintained?
Information-Systems Audit:
Is the drive-thru process as currently operated as expedient as possible, or can more efficient methods of taking and recording a customer's order be implemented?
How can cashiers expedite the payment process at the counter, either through quicker calculations of change received, or through "touch-to-read" debit-card readers?
Are drive-thru orders being relayed instantly to the kitchen station, or are there lags between an order being given and the meal being prepared?
Can wireless internet technology be exploited in any way to improve communication between employees on the floor?
Should a tracking system be implemented in an effort to predict the time of day when certain meal combinations are ordered more frequently?
Strategic Management at McDonald's McDonald's Strategic Management Strategic Management at McDonald's Strategic Management at McDonald's McDonald's: Introduction Organizational Structure and Corporate Governance Industry Sector Analysis Michael Porter's Five Forces Model Key conditions in the External Operating Environment of McDonald's and its Industry The Value Proposition on McDonald's Products Financial Performance SWOT Analysis for McDonald's TOWS Matrix for Alternative Strategies BCG Growth Share Matrix for McDonald's Marketing, Financial, and Research & Development Strategies McDonald's Leadership Joint Ventures, Strategic Alliances, and Partnerships Performance Measurement Methods and Benchmarks Recommendations References Table of Contents Sr.
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