The question therefore remains whether Southwest has bitten off more than it can reasonably chew given that its track record of success is built on the original business model and focused on domestic service using one aircraft model only. By following the steps outlined above, though, Southwest stands a better chance of succeeding in these uncharted waters.
References
Blackwell, C.W., & Gibson, J.W. (1999). Flying high with Herb Kelleher: A profile in charismatic leadership. Journal of Leadership Studies, 120.
Haas, W. (2007, February 2). How Southwest Airlines plans for success. Yahoo! News Network.
Retrieved from http://www.associatedcontent.com/article/134537/how_southwest_airlines_plans_for_success_pg2.html?cat=3.
Hanlan, M....
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