Verified Document

Strategic And Innovative Marketing Future Term Paper

(15%) j. Fast food outlets in emerging markets The fast food industry is expected to register an increase during the following years, especially within emerging markets. Here are some factors that would generate the increase in demand for fast food products:

Increased interest from foreign investors which enter the emerging markets and strongly promote the products (45%)

Growing economies and wages, implying an increased focus on jobs, in the detriment of home cooking (35%)

Changing consumers needs (20%) k. Credit cards issued by financial institutions

Credit cards encompass products offered by banks or other financial institutions which allow their clients to use the bank's money and then pay them back at a previously specified interest rate. Credit cards have always had great success among clients and even though the demand has not drastically reduced yet, this seems to be the trend. The future demand for credit cards could be influenced in the following meaning:

The maturation of the market could generate an increased demand for credit cards (25%)

People's option towards savings, instead on investments and additional expenditures could as well lead to a decreased demand for credit cards (50%)

The increase of personal loans in the detriment of credit cards would also generate a reduced demand (25%) l. Laptop computers

The demand for laptop computers has increased drastically during the past years. So large is the demand for these it products, that chip producers are unable to keep up with it. "Right now demand is strong enough that I haven't been able to build up inventory." The future demand for laptop computers could be increased by the following factors:

The population's desire to keep up with the technological changes and their purchasing of the latest it gadgets, currently the most popular one being the laptop (15%)

The Increasing number of business travels during which employees must be accompanied by a laptop (30%)

Increased wages that lead to more households affording personal computers and laptops (20%)

The profits realized in the it sector inspire the youth to study computers; therefore they need laptops (10%)

The population's desire for more efficiently used space and the replacement of large personal computers with the small size laptops. (25%)

Diagrams showing the proportion each factor holds in influencing the future demand of products a. Convenience foods b. Products purchased on the Internet c. Fax machines d. Film and cameras e. Video rented from retail outlets f. Pay-per-view television programming...

Crude oil h. Computer memory chips i. Hotel rooms j. Fast food outlets in emerging markets k. Credit cards issued by financial institutions l. Laptop computers
Bibliography

Reilly, M.D., Working Wives and Convenience Consumption, the Journal of Consumer Research, Volume 8, Number 4, March 1982

Williams, J., New Online Shopping Trends, WebPro News, September 2006, http://www.webpronews.com/expertarticles/2006/09/18/new-online-shopping-trends, last accessed on November 16, 2007

Prema, K., Faxes are Evolving (Trends in the Usage of Fax Machines), High Beam Research, March 2006

The Death of Film? Digital cameras claim the future, Financial Express, February 2006, http://www.financialexpress.com/news/story/149140/,last accessed on November 16, 2007

Campbell, a., the Long Slow Decline of the Video Store, Small Business Trends, February 2004, http://www.smallbiztrends.com/2004/02/the-long-slow-decline-of-the-video-store.html, last accessed on November 16, 2007

Garay, R., Pay-Per-View, the Museum of Broadcast Communications, http://www.museum.tv/archives/etv/P/htmlP/payperview/payperview.htm, last accessed on November 16, 2007

Global Crude Oil Demand and Gasoline, the Macro Perspective on the Capital Markets, 2004, http://bigpicture.typepad.com/comments/2004/09/crude_oil_gasol.html, last accessed on November 16, 2007

Cho, Y.S., Around the Markets: Chip makers can't keep up with demand, the International Herald Tribune, February 2006

Phillips, M., Demand for hotel rooms draws interest from local contractors, the Business Review, April 2004, http://www.bizjournals.com/albany/stories/2004/04/05/focus2.html, last accessed on November 16, 2007

New Credit Card Demand Slows After Record 3.75 Million Applications Last Financial Year, VEDA Advantage, July 2006, http://www.vedaadvantage.com/latest_news/new_credit_card_demand_slows_after_record.aspx, last accessed on November 16, 2007

Laptop Demand Lifts Intel Profit, BBC News, July 2005, http://news.bbc.co.uk/1/hi/business/4698535.stm, last accessed on November 16, 2007

Williams, J., New Online Shopping Trends, WebPro News, September 2006

Prema, K., Faxes are Evolving (Trends in the Usage of Fax Machines), High Beam Research, March 2006

The Death of Film? Digital cameras claim the future, Financial Express, February 2006

Garay, R., Pay-Per-View, the Museum of Broadcast Communications

Cho, Y.S., Around the Markets: Chip makers can't keep up with demand, the International Herald Tribune, February 2006

Bryant, a., CFO at Intel, quoted by BBC News

Sources used in this document:
Bibliography

Reilly, M.D., Working Wives and Convenience Consumption, the Journal of Consumer Research, Volume 8, Number 4, March 1982

Williams, J., New Online Shopping Trends, WebPro News, September 2006, http://www.webpronews.com/expertarticles/2006/09/18/new-online-shopping-trends, last accessed on November 16, 2007

Prema, K., Faxes are Evolving (Trends in the Usage of Fax Machines), High Beam Research, March 2006

The Death of Film? Digital cameras claim the future, Financial Express, February 2006, http://www.financialexpress.com/news/story/149140/,last accessed on November 16, 2007
Campbell, a., the Long Slow Decline of the Video Store, Small Business Trends, February 2004, http://www.smallbiztrends.com/2004/02/the-long-slow-decline-of-the-video-store.html, last accessed on November 16, 2007
Garay, R., Pay-Per-View, the Museum of Broadcast Communications, http://www.museum.tv/archives/etv/P/htmlP/payperview/payperview.htm, last accessed on November 16, 2007
Global Crude Oil Demand and Gasoline, the Macro Perspective on the Capital Markets, 2004, http://bigpicture.typepad.com/comments/2004/09/crude_oil_gasol.html, last accessed on November 16, 2007
Phillips, M., Demand for hotel rooms draws interest from local contractors, the Business Review, April 2004, http://www.bizjournals.com/albany/stories/2004/04/05/focus2.html, last accessed on November 16, 2007
New Credit Card Demand Slows After Record 3.75 Million Applications Last Financial Year, VEDA Advantage, July 2006, http://www.vedaadvantage.com/latest_news/new_credit_card_demand_slows_after_record.aspx, last accessed on November 16, 2007
Laptop Demand Lifts Intel Profit, BBC News, July 2005, http://news.bbc.co.uk/1/hi/business/4698535.stm, last accessed on November 16, 2007
Cite this Document:
Copy Bibliography Citation

Related Documents

Strategic Leadership and Future Delivery Healthcare
Words: 7526 Length: 26 Document Type: Business Plan

Strategic Leadership and Future Delivery Models The issue of life expectancy at birth is a relatively novel one. Before the 19th century for instance, the United Kingdom -- the country with the longest time-series of measured life expectancy -- had not measured this variable at all. It is nevertheless estimated that the life expectancy at birth was between 30 and 40 years -- today, it is around 80 (Roser, 2016). Within

Strategic and Innovative Marketing the
Words: 2637 Length: 8 Document Type: Term Paper

Several studies have backed this statement with evidence that countries which present a more equal land distribution are more likely to support economic growth and register less negative effects, like in the picture below: Source: Deininger K., Squire, L., 1997, Economic Growth and Income Inequality, Finance and Management But these statements on income inequality have been counter-argued with evidence that inequality was only widened for a short period as it "tended

Marketing Budget During Economic Crisis
Words: 2108 Length: 7 Document Type: Thesis

All these were achieved with immense marketing budgets. In the current situation when the United States and the world are threatened by an economic crisis, the giant shoemaker continues to sustain an increased marketing budget. A specification that must be made however is that changes in the structure of the budget have occurred. In this order of ideas, the marketing specialists at Nike are more centred on interactive and innovative

Strategic Management Mission and Vision Brocade Communications
Words: 3066 Length: 10 Document Type: Research Paper

Strategic Management Mission and Vision Brocade Communications systems "provides innovative network solutions that helps the world's leading organizations transition smoothly to a virtualized world where applications and information can reside anywhere" (Brocade.com, 2013). The company notes that "these solution deliver the unique capabilities for a more flexible IT infrastructure with unmatched simplicity, non-stop networking, application optimization, and investment protection" (Ibid). This is the company's description of its business, and is not specifically billed

Marketing in the Banking Industry Prescott Valley,
Words: 4958 Length: 15 Document Type: Dissertation

Marketing in the Banking Industry Prescott Valley, Arizona Abridged Literature Review Reflective Annotated Bibliography While there are many industries in the world that are growing at a rapid pace, one of them is exceedingly doing well. This is because it relies upon the monies and funds of its customers and greatly influences the other industries as well. This is the banking industry. Although a common part of every consumer's life, the banking industry has been

Marketing Research and Other Academic Disciplines
Words: 960 Length: 3 Document Type: Essay

Marketing Research and other Academic Disciplines: A Blended Approach to Marketing Research Marketing is in fact a blended industry. It relies heavily on other genres of business and academics to provide the tools necessary to reach out to target consumers and effectively make an impact in tailored marketing campaigns. Thus, there are a number of academic disciplines that contribute to marketing research. For example, psychology helps contribute information on consumer behavior,

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now