This is the largest chain of specialist coffee shops in India. Other brands, such as Cafe Coffee Day Xpress Kiosks offer takeaway coffee and other hot drinks and are found at busy locations, such as airports and railway stations. Additional competitors, neither of which are as dominant as Cafe Coffee Day include Cafe Mocha and Qwiky's. Cafe Mocha operates 50 upscale locations in major metro areas and caters to the upscale younger workers who have higher-than-country average per capita incomes. Qwiky's operates a smaller chain of outlets called coffee pubs, with the goal of creating ambience and a sense of relaxed atmosphere while selling higher-end coffees and specialty drinks.
The rise in coffee drinking is part of the transition to more branded consumption in India, and is led by the growth of branded coffee cafe chains such as Barista, Cafe Coffee Day and Qwiky's (KPMG 18).
3e. Context (Environmental) Analysis (1 page)
Summarize trends in the Macro Environment. What changes are occurring or are expected to occur? Consider, for example, the demographic, economic, ecological, political, legal, informational, social, technological environments. (Note: Not all environmental factors are important in every company's situation. Choose the factors which are most relevant to marketing decision-making).
India is for the most part a tea-drinking society, reflecting widespread availability, perceived health benefits, and cultural mores regarding this beverage, with the majority of Indians drinking tea at least twice a day. Starbucks is beginning to realize that like China, food services companies and providers in India are gradually changing the image of coffee. Creating a pleasing environment, training staff to be cooperative and helpful, appealing to the influx of business process...
A fourth foundational element is the strength of the Starbucks brand itself and is ubiquity globally. As a result of rapid and well-defined strategies for opening up retail stores, Starbucks is now considered one of the most preeminent and strongest brands globally. Starbucks has generated the strength of their brand through combining high-quality coffee and tea beverages with the third-place concept to generate customer loyalty and world-of-mouth among customers and their
Thus, achieving market saturation in Asia will give Starbucks a sustainable competitive advantage in those markets. Implementation To implement the recommendation, Starbucks should invest more of its money into the partnerships that are running the Starbucks franchises overseas. These firms need to be compelled to expand more rapidly and Starbucks should be willing to provide financial and logistical assistance if necessary. The firm should double the pace of new store openings in
environmental pressures: Starbucks Starbucks: Three organizational pressures Since 2008, Starbucks has made an effort to close unprofitable U.S. stores after a period of unwisely swift expansion It has striven to expand internationally to support its business model, moving into new areas to outflank competitors Starbucks has always prided itself on its ethical business model and the fact that workers have health insurance and other benefits as well as its Fair Trade Coffee. It
Corporation Starbucks is a successful coffee chain. The organizational structure is geographic, and decision making is mainly centralized with respect to strategy, and many operational decisions even at the local level come with strong guidance from head office. There are a few key issues, however, that need to be addressed. One is the relatively weak leadership pipeline within the organization, another is the distribution of resources to facilitate expansion and finally
STARBUCK'S CASE ANALYSIS: STARBUCKS Starbucks Case Analysis Starbucks Case Analysis Situation Analysis Suppliers Competitors New Entrants Strengths Weaknesses Opportunities Threats Strategic fit Many individuals all over the world walk into Starbucks daily for their cup of coffee, but it is more than the costly coffee that brings individuals in day after day to the shops across the globe. Starbucks offers a high-energy atmosphere and helpful employees who help clients in any issue or question they might have with the coffee or service. People
International Marketing A situation analysis is termed as a foundation to be used for a marketing plan. A situation analysis normally includes an examination of both the internal and external factors that can affect a business. A situation analysis creates an overview of the organization that acts as a guide to understanding the factors that influence the future of an organization (Lorette, 2010). The paper will look at the situation analysis
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