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Stanley Black & Decker: Marketing Marketing Plan

It manufactured a single product: the 101 adjustable wrench, which built the French Railways. Today, FACOM has more than 130 trucks of demonstration which visit more than 100,000 customers a year. Today, FACOM has over 7,000 industry-leading products. Today, we bring auto mechanics, industrial professionals, and utility workers the answers to their questions, and the products to solve their problems" (Industrial & Automotive, 2010, Official Website). More so than the company's current status, the past history and reputation of the company is stressed in its marketing and promotional literature, including on its website. Conclusion

Stanley Black & Decker has remodeled itself and is making use of corporate synergy to save in terms of output costs. However, its marketing and actual product lines must show substantial innovation to compete in a beleaguered market; "a hammer is a blunt instrument, when you come down to it -- there's always a risk that cheaper unbranded items are going to steal both retail shelf space and sales from the company. That's why innovation is key…a lot of the success in the tool business is creating that must-have product that makes every guy say, 'I need one of...

(2010). Viewpoints.com. Retrieved September 27, 2010 at http://www.viewpoints.com/Black-amp-Decker-MM275-18-Inch-9-Amp-Electric-Mulching-Mower-reviews
Conkey, Christopher & Louise Radnofsky. (2009, August 5). Stimulus slow to flow to infrastructure. The Wall Street Journal. Retrieved September 27, 2010 at http://online.wsj.com/article/SB124942875620406143.html

Industrial. (2010). Stanley Black & Decker Official Website. Retrieved September 25, 2010 at http://www.stanleyblackanddecker.com/products-services/industrial

Neuton. (2010). Official website.

Retrieved September 27, 2010 at http://www.neutonpower.com/

O'Brien, Bob. (2010, July 28). Stanley Black & Decker shares can nail it. Retrieved September

27, 2010 at http://online.barrons.com/article/SB50001424052970203986404575395354178228146.html

Patterson, Thom. (2009). Will infrastructure stimulus create jobs? CNN. Retrieved September

27, 2010 at http://articles.cnn.com/2009-02-10/politics/infrastructure.jobs_1_jobs-construction-sites-infrastructure-spending?_s=PM:POLITICS

Sources used in this document:
References

Black & Decker MM 275. (2010). Viewpoints.com. Retrieved September 27, 2010 at http://www.viewpoints.com/Black-amp-Decker-MM275-18-Inch-9-Amp-Electric-Mulching-Mower-reviews

Conkey, Christopher & Louise Radnofsky. (2009, August 5). Stimulus slow to flow to infrastructure. The Wall Street Journal. Retrieved September 27, 2010 at http://online.wsj.com/article/SB124942875620406143.html

Industrial. (2010). Stanley Black & Decker Official Website. Retrieved September 25, 2010 at http://www.stanleyblackanddecker.com/products-services/industrial

Neuton. (2010). Official website.
Retrieved September 27, 2010 at http://www.neutonpower.com/
27, 2010 at http://online.barrons.com/article/SB50001424052970203986404575395354178228146.html
27, 2010 at http://articles.cnn.com/2009-02-10/politics/infrastructure.jobs_1_jobs-construction-sites-infrastructure-spending?_s=PM:POLITICS
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