They will tend to see the Brazilian company as a source of lower priced services, but the negotiation position needs to be such that the client will receive a high quality product, but at least for the average, market price. As a customized pricing methodology, the website design company could potentially offer integrated packages with different products and services that can include discounts on the number of emails provided, larger storage capacities, free consulting services etc.
With Apple Computers, the reasoning is perhaps entirely different. Given the company's international presence, volume of activity and established international presence, the preference should be for a standardized global approach, which should include a standardized presence in Brazil as well. Certainly, some voices may propose the idea according to which the approach should be customized to fit exactly the Brazilian market. This opinion does not stand in the case of Apple. For example, the brand is standardized throughout the entire world and the logo is also recognizable in any part of the globe as the bitten apple.
However, the difference between the two companies is that Apple Computers...
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