Sprint Nextel Telecommunications
The business environment that is influenced by the process of globalization determines companies to develop flexible strategies in order to be able to ensure their position on the market. The competition in most business fields has increased as a result of companies expanding their activity on international level. The environmental factors that have determined the financial crisis have influenced the purchasing behavior of customers. This is because the incomes of numerous individuals have been reduced as a result f the crisis. This situation has significantly affected most companies. Their revenues have also been reduced.
Therefore, these companies were determined to identify markets able to ensure their necessary of customers, but that could also help them reduce their production costs by outsourcing some of their processes. This is an important factor that requires that companies increase their efforts in the attempt of improving their strategic management skills. These skills are very important in the telecommunications industry. This is because this industry is characterized by a large number of companies that provide differentiated offers. Their differentiation strategy refers to their products or their prices, in accordance with the objectives of each company.
In addition to this, the telecommunications industry requires high level of investments. These requirements are determined by the fact that in order to be successful in this industry companies must invest in technological advancements. This expensive technology is an important objective that telecommunications companies must address.
Sprint Nextel Mission, Vision, and Performance
The company's mission is represented by becoming the leader in providing a simple, instant, enriching, and productive customer experience. The company's mission statement is a simple one and is similar to the mission statements of most companies. However, Sprint Nextel's mission statement reveals an important detail about the company's objectives. This refers to improving customer experience. This means that the company understands that in this business field it is important that companies do not limit to providing high quality innovative products, but to also address customer experience.
This issue can be observed in the mission statements of other competitors in this industry. But Sprint Nextel identifies important factors about improving customer experience that reflects the company's understanding about what customers are interested in. Sprint Nextel understands that customers want products that are efficient, that are productive. In other words, the company understands that customers want to save time and money, that they want products intended to help them simplify their activities, and not complicate them with a series of features that are not necessary and that cost a lot of money.
There are companies that develop products with different features that are not necessary and that complicate customers' activities. Sprint Nextel's customers could find such products as reflecting reduced seriousness from such companies. Therefore, Sprint Nextel positions itself as a serious company that is able to provide improved productivity to serious customers. This can be observed in the sales of the company on different segments of customers in comparison with other telecommunications companies.
Financial Analysis
The following financial information reveals the company's performance:
Consolidated net operating revenues
Net operating revenues in 2012 reached $8,843 in comparison with 2011 when they reached $8,311.
Net operating revenues have increased by 6%.
This significant increase of net operating revenues can be attributed to the fact that wireless services revenues have increased. However, wireline revenues have been reduced, and this is reflected in the company's performance. This revenues improvement was determined mostly by the higher Sprint Nextel platform wireless service revenues.
Operating loss income
The operating loss in 2012 reached $629 in comparison with 2011 when the operating income reached $79.
This situation was determined by several items included in the adjusted OIBDA and by the increase in depreciation expense that can be attributed to the accelerated depreciation that was required by the expected shut down of the Nextel network. In addition to this, the situation can be attributed to the recognition of lease exit expenses of certain lease obligations on different Nextel cell sites. The company's spectrum hosting contract is another factor that influenced this situation.
Adjusted OIBDA
The Adjusted OIBDA in 2012 reached $1,451 in comparison with 2011 when it reached $2,664.
The Adjusted OIBDA has increased by 10%.
This situation was determined by higher postpaid and prepaid wireless service revenues that were influenced by an increase in equipment net subsidy and lower wireline revenues. In addition to this, the Adjusted OIBDA also increased because higher wireless service revenues and lower equipment net subsidy expense associated with fewer handset sales.
Capital expenditures
The company's capital expenditures in 2012 reached $1,158 in comparison...
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