¶ … Spring LLC Executive Summary
Choice Spring, LLC.
The current project is one where the launch of an independent and community-based financial organization will be launched within the community of Towson, Maryland. The company will offer such services as health and life insurance, commercial policies for business needs, rental and home insurance, planning and preparing for 401(k), retirement, an IRAs, as well as mutual funs and stock investing services. This will be augmented with more locally tailored deliverables, which are centered around providing stellar service in a more intimate environment in comparison to the larger retail chains of financial institution that are present in Towson. The project scope will include the steps to opening the retail location and acquiring all necessary licensing and permits to operate within Towson. A number of potential risks threaten the stakeholders, both the staff and community, in these trying financial times. Yet, with the more intimate nature of Choice, LLC., the project hopes to fill a void and provide a service backed by high reputation within the community.
Project Implementation Plan
Critical Deliverables
Critical Project Deliverable
Associated Tasks
Duration of Time
Licensing and Permitting
Registering business and tax license with the city R
Registering DBA to be used with the city and state
Publishing DBA in local newspapers
1-6 months
Acquiring Rental Space
Investigating retail locations around the region
Choosing a specific location within budget
Contacting landlord and filling out rental application / credit check
Moving into desired location
1-6 months
Training and Staff Development
Listing hiring opportunities on Craigslist and in local newspapers
Gathering resumes of potential staff
Interviewing and deciding on a staff of 2-3 agents and 1-2 administrative staff
1-8 months
Marketing Campaign Development and Execution
Doing research in the field for similar marketing campaigns by competitors
Researching and profiling target demographics in the local area
Creation of marketing materials including print and online...
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