" Meanwhile the networks have critics cornered; if a reviewer says attractive women are on the sidelines to stimulate libidos in male viewers, those critics are sexist. Although it is obvious in a brutally violent game, an attractive, well-spoken female brightens up the broadcast aesthetically, it is also sexist to assume beautiful women don't understand football. As Andrew writes, "I love it when my wife talks about zone defense." Meanwhile a research article ("College students' attitudes toward the sexualization of professional women") reported two experiments that examined "how tawdry media sexualizations of… women athletes influence the perceived gender-role orientation of athletes" (Harrison, et al., 2010). The findings revealed that when female basketball players were presented to 85 students (64 women, 24 men) in "tawdry sexualization" scenes, the perception was that they were "feminine" (read that heterosexual). However, female athletes that are beautiful and sexy "violate traditional expectations that athletes have masculine characteristics, such as strength and determination" and hence the research showed the non-sexualized women were...
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Sports Agents Commonly, the terms 'sports agent', 'player agent', 'sports or contract representative' and 'contract advisor' are used interchangeably (vill.edu). Each term, whether identifying a lawyer or a non-lawyer, depicts a delegate who performs basically the same service (vill.edu). It is the duty of these professionals to represent, counsel, advise and assist a professional athlete in the negotiation, execution and enforcement of the player's contract (vill.edu). As of April 1993, two
By virtue of the fact that sports such as baseball and football in the United States had begun to prove themselves enormously popular and profitable, the intrusion of sponsorship and advertisement as a regular element of the game had begun a century ago. However, the paired evolution of the sports market to the coverage of an enormous breadth of market contexts and categories and of the media channels through
Social Change Through Women's Sports Promoting Social Change Through Women's Sports Leadership The problems that cry out for social change solutions No one who is intelligent, literate, and who is paying attention could avoid the fact that much of the world today is in need of fresh and creative ways to resolve cultural and social conflicts and to build better communities where families feel safe and futures seem secure. War, bloodshed, racial rage,
Given that people engage in sporting events for a wide range of reasons, the authors assert that it is time for athletes to develop a moral code that embraces higher standards of conduct that will help reverse these recent trends and once again provide American sports with a sense of fair play and respect. Fredenburg, Karen, Rafer Lutz, Glenn Miller et al. (2005). "Dismissals and Perceptions of Pressure in Coaching
optimal blend of promotion options can provide minor league sport teams with an enormous return on their investment (Cabula & Coombs, 2013). These efforts are especially needed today in an increasingly competitive sporting marketplace where minor league teams have a wide array of marketing platforms available. In order to identify an optimal blend of promotion options, a qualitative evaluation of ten promotion options that have recently been used or
College athletics has become a fast increasing industry in America. The athletes play for educational institutes, get quality education and bring revenues for the college. While they do good job for the college image and ranking, they are paid well by the educational institutes they are enrolled in and they play for. There are people that believe that for they bring multi-billion dollars to educational sector each year, athletes should
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