By virtue of the fact that sports such as baseball and football in the United States had begun to prove themselves enormously popular and profitable, the intrusion of sponsorship and advertisement as a regular element of the game had begun a century ago. However, the paired evolution of the sports market to the coverage of an enormous breadth of market contexts and categories and of the media channels through

Although the coach may not work out with the client every session, he or she may be called upon to demonstrate many of the moves and to assist the client, depending on the nature of the session and the client's needs. For some coaches, the 'best' part of work -- the involvement with people committed to fitness -- may also be the worst part, because their schedules may make

Multidimensional Model of Sport Leadership Effective leaders manage the majority of successful organizations or teams, athletic or otherwise. A leader may be an expert, a supervisor, a respected person, someone who controls aversive power or someone that has the capacity to dispense rewards (Ryan, 1982). A leader may possess have one or more of these characteristics, depending on the individual. In addition to leadership characteristics, leaders may also differ in their leadership

Management The objective of this work in writing is to conduct a critical assessment of the negative and positive impacts of cultural events or festivals upon the host community and destination. This work will be specific to the United Kingdom. There is an increase in the growth of popularity of culturally-based events and festivals and because of this, these types of festivals and events are becoming more commonplace. Included in these

Athletic Training Whether to win marathons or to make it to the state football championships, all athletes need some form of training. Lately, increased focus has been placed on the specific importance of weight, or strength, training for the overall conditioning of a casual or professional athlete. The terms "weight training" and "strength training" are technically different, but often the two terms are often used interchangeably. Typically, weight training implies the

Sports Agents Commonly, the terms 'sports agent', 'player agent', 'sports or contract representative' and 'contract advisor' are used interchangeably (vill.edu). Each term, whether identifying a lawyer or a non-lawyer, depicts a delegate who performs basically the same service (vill.edu). It is the duty of these professionals to represent, counsel, advise and assist a professional athlete in the negotiation, execution and enforcement of the player's contract (vill.edu). As of April 1993, two