As a DJ, this information is invaluable in seeing how the music reviews and editorial coverage impacts what people at concerns and events I work. Rolling Stone covers the more mainstream hip hop, house music, soul and on occasion, indie bands. SPIN is much bolder in their content and is more effective in attracting younger readers who want to be on the cutting edge of the music scene. Figure q: SPIN Network Demographic Analysis shows the results of analyzing the SPIN website using Quantcast.
Figure 1: SPIN Network Demographic Analysis (Quantcast)
Figure 2 shows the demographic analysis of the Rolling Stone, using their website as the basis of the analysis using Quantcast. As can be seen from the Analysis, Rolling Stone has a significantly larger audience and has a larger percentage of its total audience being Male (71%). Rolling Stone has over double the number of readers as SPIN (as can be seen from the monthly visit figures around the banner of each analysis, 1.3M monthly for SPIN and 3M for Rolling Stone). For additional demographic analysis of Rolling Stone please see Appendix a.
Figure 2: Rollingstone.com Demographic Analysis
(Quantcast)
3. Try to sum up the editorial mission of each of these magazines, and explain how that mission is accomplished in its pages.
SPIN is an edgy, opinionated publication that seeks...
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