Verified Document

South African Breweries There Are A Few Case Study

Related Topics:

South African Breweries There are a few important trends in the international brewing industry. The first is consolidation (Fletcher, 2011). With slowing demand in major markets, many large brewers are seeking to do two things: improve their economies of scale and gain access to new markets. This has led to successive rounds of consolidation in the industry, with most of the world's largest brewing companies now global conglomerates of strong regional brands. For SAB, this has meant not only consolidating the firm's home territory of Africa, but exploring options outside the continent as well.

The second major trend in the international beer industry is that growth has shifted to emerging markets. In the major beer-drinking markets, consumption is either stagnant or shrinking, and this has led to a quest for growth elsewhere. Many emerging markets have large populations and as these markets become more attuned to beer drinking,...

China is a perfect example of this -- per capita consumption is low but there is growth and a large population.
SAB has generally performed well in the internationalization of the brewing business. With a listing on the London Stock Exchange it is able to raise capital, and this has given it the ability to pursue opportunities around the world. SAB has properties on most continents and in most major markets. As a result, the company has been able to transcend the South African market to become a major player in the international brewing industry. It has also been able to match the moves of competitors, for example in acquiring Pilsner Urquell to give the company a premium brand. Being a fairly early mover in China was also a major step in the successful internationalization of South African Breweries.

4. SAB has…

Sources used in this document:
References:

China Daily. (2002). SAB aims to be biggest beer maker. China Daily. Retrieved November 13, 2011 from http://www.china.org.cn/english/investment/27117.htm

Fletcher, C. (2011). SABMiller Chief Mackay forsees more consolidation in global beer industry. Bloomberg. Retrieved November 13, 2011 from http://www.bloomberg.com/news/2011-03-29/sabmiller-chief-mackay-foresees-more-consolidation-in-global-beer-industry.html
Cite this Document:
Copy Bibliography Citation

Related Documents

Sabmiller South African Breweries Post Apartheid Expansion and Financial...
Words: 923 Length: 3 Document Type: Term Paper

SABMiller (South African Breweries) post-Apartheid expansion and financial performance SAB Miller is by far the largest brewery in South Africa and one of the largest brewers in the world. Its presence is felt within 4 continents, with leading market shares in many of the countries it operates in. It is one of the largest bottlers of Coca-Cola outside the U.S.A. AS of 1999, SAB Miller has been listed on the London

Sabmiller Case Study Sabmiller Breweries Company Case
Words: 1327 Length: 4 Document Type: Case Study

Sabmiller Case Study SABMiller Breweries Company Case Study SABMiller Breweries Company SABMiller Breweries Company SABMiller breweries Company has grown since it begun over the years adopting different business strategies for its survival in the market. Surrounding environmental factors have affected its growth, and strategies that are put to counter different environmental situations. SABMiller is a South African company with its base in Johannesburg. It grew to being the second largest brewer company in the

Organizational Behavior Organizational Behaviour the
Words: 1545 Length: 5 Document Type: Term Paper

4. Conclusions ABC Aviation has managed to capture the attention of international organizations and NATO members due to the high quality of their helicopters. However, to be able to complete the signed contract, the organization must first resolve their internal disputes and must implement a strong organizational culture which embraces and promotes cultural diversity. Reference List Aghazadeh, S. (2004). Managing workforce diversity as an essential resource for improving organizational performance. International Journal of

Strategic Management: SAB Miller Strategic
Words: 1978 Length: 5 Document Type: Term Paper

(South African Breweries p l c) Strategy to be followed Parts of the possible strategy have been discussed earlier and let us seek justification for the strategies that have been talked about. It is clear that SAB has good operating practices and sales as that has enabled to go beyond its original base through acquisition of breweries in Eastern Europe, Asia and Central America during the last few years and operate

Strategic Management: SAB Miller SAB
Words: 1698 Length: 5 Document Type: Term Paper

In this sense, one could consider launching several new brands, specifically adapted to the South African market, created especially for it. Second of all, in the markets where SAB is a challenger, the main strategic objective is the increase of the company's market share. The current activity in this sense, with the acquisition of several important brands, seems to have delivered the expected results. As a pointer, it is advisable

Alcoholic Beverage Industry
Words: 7606 Length: 20 Document Type: Term Paper

Alcoholic Beverage Industry Throughout the world, in all industries it is now a period of consolidation and this process is now taking place for a large number of companies from different continents and different countries, and the only reason for consolidation is the fact that they come from a common industry. The undisputed largest economy in the world is now the United States and this also contains the largest companies in

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now