A survey has many details going into it to ensure its reliability and validity. Part of my reason for using Survey Monkey is that it guarantees its conducting survey according to outmost scientific credibility.

Data analysis

A regression analysis using SPSSS will be conducted in order to see whether there is any pattern of correlation between growth of social media and declension of popularity of traditional media and whether this pattern of correlation / association can be predicted to continue. Even if results of study point to declension of popularity of traditional media, the best that this study can show is that there is an apparent association between interest in social media and reduction of readers' interest in traditional media but this, by no way, indicates a cause-and-effect situation. Results may be caused by indirect and concealed...

The best that this study can do is to show patterns in ether variable without drawing connection between either. Neither can generalizations be drawn to include possibility that a particularly appealing traditional media may be read more than social media will.
Consent

Survey Monkey itself drafts a consent form in which I succinctly detail the objective of my survey informing receptions something of who I am, purpose of survey, and agency of survey. I also provide them with contact information where they can reach me would they have questions. I inform them that they are not obligated to complete survey and, in fact, can opt out whensoever they wish. Survey Monkey compensates recipients for completing survey so receptions have an incentive to do it.