Social Media
Facebook
Facebook is used by over a billion people, making it have the largest reach of any other social media network ("The Top 20 Valuable Facebook Statistics," 2014). User numbers increase rapidly, too. For individuals, this may not mean much but for companies, Facebook can offer unparalleled access to potential consumers. It is also easy to tailor ads to specific target demographics, and track user data including times of day users are more likely to be online ("The Top 20 Valuable Facebook Statistics," 2014). Because Facebook has a robust platform, marketers can also target ads to users based on their likes and interests, and their associations with related products or services. Gender, age, and other demographics are also easy to locate because most Facebook users connect with their friends and do not use pseudonyms or avatars. In other words, the people on Facebook tend to represent themselves accurately, which is a boon for marketers who need access to genuine consumer data. The disadvantages of Facebook follow from these issues in that users have little privacy, and whatever privacy was enjoyed has been steadily dwindling. Although Facebook is not going anywhere, users might soon become tired of the encroachments on their privacy.
Twitter
Twitter's advantages include its being...
Social media-Facebook Media is an important tool of communication or instrument of passing round significant information. Some examples of media that comes to mind anytime one mentions the word are radio and newspaper, however there are other mediums of communication that pass for media such as the magazines, supplementary, guides, flyers, banners and catalogues among others. Of late there has emerged a rampant use of social media as a tool of
As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. Many governments such as that of China do not allow Facebook primarily because they want to avert scenarios they have seen in the Middle East. Facebook revolutions It
Social Media in Law Enforcement As with anything that involves privacy and the supposed or alleged invasion thereof, the use of social media as a means to enforce laws and/or capture suspects often incurs the same wrath and scrutiny as any other supposed encroachment on privacy. Much the same thing is said of surveillance cameras in public or widely traversed private areas or personal property (Nichols, 2013). While use of social
Organizational Culture Cultural influences on training and development are pivotal in the success of both (Kissack, Callahan, 2010). Cultural influences can be as simple as having an organizational culture that promotes a unified, coherent vision/goal towards which all employees can strive. It can consist of strong leadership with leaders who have good Emotional Intelligence and Social Intelligence and thus are able to keep morale high in the workplace. It can consist
Social Media - a New Kind of Security Problem in Business The Newest Threat to any Business: Social Media Social media is one of the most significant changes that has come about in communication today. However, it can also have serious implications for business and for the privacy and protection of businesses and employees. Overall, social media is not something that can be ignored by businesses today, because it can offer worries
Social Media your purchase. With the advent of social media websites, many business administrators struggle to implement a workable and feasible approach of implementing social networking sites into their business models. Managers and consultants must work collaboratively to identify sound means of incorporating computerized technologies that support and foster profitable utilization of social networking sites such as Facebook, Twitter, and YouTube. Yet, despite the widespread and pervasive consumption of social media,
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