This scoring model is specifically used for managing the representativeness of the sample. In conjunction with this quantitative approach, Harris Interactives' researchers (Eccleston, Griseri, 2008) also relied on focus groups to further validate their hypotheses from a qualitative standpoint as well. The result was that each of the three groups was statistically proven to be significant in both online and offline interactions.
Assessment of Methodology Effectiveness
Harris Interactives approach to stratifying their online panels by role requires an intensive level of psychographic analysis (Eccleston, Griseri, 2008) in addition to a research design that controls for sampling error. For the research team the control of extraneous effects on the study also included the timeframe, choice of online questionnaire approach and random sampling as defined by Harris' proprietary propensity score weighting methodology required a phased approach to completing the study. The use of iterative sampling is inherent in the Harris Interactive methodology and was used in this analysis. Using focus groups for further validation...
Social Commerce in Saudi Arabia: How the Social Media Affect the E-Commerce in Saudi Arabia SOCIAL COMMERCE IN SAUDI ARABIA Conceptual Framework Model Social Media Psychological Aspect and Theories Administration Digital Divide in Saudi Arabia Ethos, Religious conviction, and Government in E-commerce Adoption The Rise of the PR Industry in Saudi Arabia Conceptual Model and Research Hypothesis (Drawing) Research Contribution Social Commerce in Saudi Arabia Modern Saudi Arabia today actually represents an exceptional and convergent mixture of social conservatism and technological ability,
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