The targeted situation is that of being able to identify and serve customer needs even before the clients become aware of the existence of these needs.
Additionally, there is a vicious circle in the meaning that the society generates impacts upon the automobile industry, but then, the change sin the industry generate changes in the society. For instance, as the automobile industry responds to customer demands, these demands increase and change. They for instance request higher levels of social responsibility at all global, national and social level, which include elements such as: environmental responsibility through the reduction of industrial pollution, as well as automobile emissions; community support or employee respect.
References:
Ingrassia, P., 2010, Crash course: the American automobile industry's road from glory to disaster, the Washington Post, http://www.washingtonpost.com/wp-srv/style/longterm/books/chap1/crashcourse.htm...
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