SNICKERS
From research learned, identify (3) marketing environment forces impact Snickers. Mars Chocolate. Describe force analyze & impact product/service. Explore strategies overcome threats capitalize opportunities
Snickers: Market forces
Concerns about obesity
The escalating global obesity epidemic has caused great concern about too much consumption of 'junk' food. Snickers traditionally advertised itself along the lines of many energy bars, as a treat that 'really satisfied' the consumer by offering a portable, quick source of energy. However, now there are many popular energy bars that offer nutritional bars with higher levels of protein and lower levels of carbohydrates than a candy bar. The trend towards eating healthier has also caused an explosion of portable snacks such as cut-up packaged fruits, individually-sized hummus, and other snack foods with higher levels of nutrition than Snickers bars.
Candy is being banned in many schools -- from school vending machines and even from Halloween and Valentine's Day celebrations (Vilsack & Wilson 2010). There are also calls to ban candy advertising and sponsorship in schools, potentially undercutting demand for Snickers...
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