A third factor in consumer's reluctance to put their credit card information online is the lack of trust in the retailer themselves overcharging them or being unethical in their use of the financial information. The level of trust for online retailers varies widely, with Amazon.com and Southwest.com (Southwest Airlines) being the most trusted. The vast majority of sites however are not trusted, not matter how many logos or certifications they put on their sites. There is a large industry that concentrates just on the certification of websites as being capable of supporting secured transactions through a verification seal. MacAfee, Symantec and others offer this seal and a service to ensure a website can securely manage transactions. The validations these seals provide are only somewhat effective in driving additional sales online however.
The fact remains that it is the continual experiences of customers with a retailer, both on and off-line determine the level of trust they choose to place on doing business with them. The combination of APIs, secured websites and verifications are all used to thwart hackers from...
Small businesses are the backbone of American economy. They are easier to start, minimum capital is required and if, they succeed, the economy reaps benefits more than it does when the entrepreneur was working as an employee. There is something alluring about a small business -- a typical American tale of rages to riches in the making. A new start-up comes forth and may blossom into one of the most
Small Business Government Contracting CEO of Small Business that Provides Service Expansion by Competing for Navy Contracts at a Base Several Miles Away The objective of this study is to examine the scenario of a CEO of a small business that provides a service and business expansion through competing for Navy contracts at a base several miles away. This work will: (1) Determine how the federal government encourages small businesses and how
Small-Business Marketing Strategy Small business Derrick Fine Foods were established in 2001 by Derrick John with the San Francisco store being the first, followed by New York branch and the Tennessee. DFF deals in various consumables hence has the bakery department, meats department, produce section, cheese and dairy section as well as wine section. This gives it a wide coverage in terms of the edibles that may be needed on a daily
Small Business Strategy Small Business Marketing Strategy A television commercials business The small business will be termed as a television commercials business. The business involves marketing of products and services that include television gadgets, programs, hardware, software, and services related with television services. The small business will start operations as a small entrepreneur that accommodates and sells small and support gadgets that are related to television services in town. The objective of the
The first segment is represented by other teenagers. They are most likely to want to buy products that have a social impact, such as t-shirts or mugs with photos of teenager activities. At the same time, they are also the greatest consumers of Internet products, so disseminating the product in an online environment, not only through Snappysnaps, but also through its own website. The only potentially negative aspect of this
Small Business Taking a small clothing store to the online world is a bold proposition. There are a few strengths that this store can draw upon to help it succeed. The first is the name recognition of the Jersey Shore -- people actually know where it is now and that will help the store by putting it into some context. (We will assume that the context is good, at least for
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