What does it look like?

Clean, functional, but very impersonal-looking apartment blocks.

What does it contain?

Mainly recent Cuban immigrants

What is its aesthetic?

The aesthetic is very functional, since the area is mainly dominated by recent immigrants coming from underdeveloped countries to the United States.

What does it say about the characters who inhabit that space?

The characters are very new to the United States and are unfamiliar with its social expectations.

Target Demographic: Hispanic-Americans

Gender: As with most relationship-driven sitcoms, more female than male.

Geographic Location: Residents of Latin American-dominated neighborhoods in Miami, New York, and Los Angeles

Age Range: 20 something and older

Education: high school to some college

Ethnicity: Latino, with heavily skewed towards Cubans

Conservative/Liberal Status: Cubans tend to be politically conservative

Socio Economic Class: Middle Class

Q1.What is the significance of the sitcom?

Not since Ricky Ricardo has Cuban-Americans had a prominent, starring role in a major sitcom.

Q2.What is the format of the show?

Sitcom

Q3. What is the style of the show?

Single camera

Q4What is the tone of the entire show?

Humorous

Q5.What kind of humor is used in the show?

'Fish out of water.' Humor is not dark and sarcastic but warm and loving.

Q6.What is the show's identifying element/characteristic?

The contrast...

If you were to summarize the entire show in one sentence what would it be?
How does America look in the eyes of a recent Cuban immigrant?

Q10.How it is uniquely American?

It showcases the American experience: the contrast between new and former immigrants, specifically the Cuban-American experience.

Q11.How does it portray the American family?

As in a state of flux

Q12.What is the critical family dynamics?

Between members who want to assimilate and those who do not.

Q14. What is the appeal of this show?

Hispanic-Americans want to see themselves represented on television in their complexity, but with a humorous focus.

Q13.What is the reasoning for offering this show in 2012 America?

It is time that the Cuban-American experience is once again portrayed in American television.

Pilot

Martha and Ivette arrive in the United States. They struggle to find work and a place to live. They are hard-bitten, funny characters. They contrast the life they led in Cuba with their life in the United States. Many aspects of life that people take for granted in the U.S. are surprises to them. Ivette regrets leaving Cuba with her baby. The boys want to have their names changed to more American names. To try to make Ivette feel more at home and to make the boys happy, Martha tries to stage a 'block party' for all of the residents of the apartment complex. Unfortunately, Martha is unfamiliar with an American grocery store and the food she makes is a debacle. Ivette steps in with her cooking skills, salvages the BBQ and begins to feel more at home in the U.S.