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Siebel Systems Case Study The Research Proposal

This modularity of their applications will allow them to be more aggressive on pricing, and also tackle the second strategic weakness they have today, which is the gulf between what they say customer satisfaction is and what it actually is (Elgin, Sager, 2003). Redefining the implementation methodologies is critical for Siebel not only from a customer satisfaction perspective but also from a customer referenceability one as well. Third, Siebel needs to look at SaaS as the new platform of choice for integration platform solutions including UAN (Jones, Schwartz, 2003) and the delivery of highly specific vertical market applications that will resonate with customers in the midst of the recession that was occurring at that time (Schwartz, 2003). Finally Siebel must become more transparent and genuine in their dealings with the analyst community as they are clearly seen as out of touch by AMR Research (Kerstetter, 2003) and Gartner. The bottom line is that Siebel, while very profitable and excellent at enterprise software market, is...

(2004). DM Review, 14(7), 30.
Barbara Darrow, Rochelle Garner. (2003, October). Siebel, IBM launch OnDemand hosted CRM but competitors say they are unfazed. CRN,(1066), 35.

Darrell Dunn. (2003, October). Siebel's makeover. InformationWeek,(959), 49-59.

Ben Elgin, Ira Sager. (2003, May). CONDITION RED AT SIEBEL. Business Week,(3832), 10.

Rochelle Garner. (2005, September). Siebel Hopes To Fly High With Update Of CRM OnDemand. CRN,(1162), 92.

Mark Jones, Ephraim Schwartz. (2003, October). Siebel fires up integration engine. InfoWorld, 25(40), 17.

Jim Kerstetter in San Mateo, Calif.. (2003, June). Can Siebel Stop Its Slide? Missteps -- and tough rivals -- undermine the software giant. Business Week,

(3835), 48-49.

Arif Mohamed. (2006,…

Sources used in this document:
References

Larry Barbetta, VP and General Manager, Analytics Siebel Systems. (2004). DM Review, 14(7), 30.

Barbara Darrow, Rochelle Garner. (2003, October). Siebel, IBM launch OnDemand hosted CRM but competitors say they are unfazed. CRN,(1066), 35.

Darrell Dunn. (2003, October). Siebel's makeover. InformationWeek,(959), 49-59.

Ben Elgin, Ira Sager. (2003, May). CONDITION RED AT SIEBEL. Business Week,(3832), 10.
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