In view of challenges facing shopping centers, there are several factors noted in contribution of intense and competitive environment within which shopping center managers operate. Some of these factors include overcapacity of shopping center and retail space, overlapping of merchandise offerings by different retailer formats and changing consumer lifestyle. In addition, modernization and evolution of technology also affects market share of this industry. It is currently subjected to new competitive threats from non-traditional sources such as the internet and other mode of non-store shopping. There were researches made that shoppers are finding that they do not have the luxury to spend time shopping or malling the as they once did. As a result, they go for the faster and most convenient way of shopping such as online shopping or home-TV shopping.
In these instances, it is best to strategize and address on the risks of decrease in market share caused by these factors. There must be major renovation and revitalization efforts to maintain a competitive edge in light of new competition. The industry must continuously reinvent itself through new innovations and concepts. Consumer-relations must be strengthened to motivate shoppers in patronizing their products and services offered. Some of the existing connections can be dial-in service, kiosks, product and store information, customer queries, advertising public relations, transactions, market research, preferred buyer clubs, contests, and personal shopping services. In most cases, electronic marketing can reinforce these connections allowing traditional retailers to protect and expand market share.
In assessing the feasibility and potential profitability of shopping center industry, analysts use trend analysis, efficiency analysis, regression analysis to identify historical patterns in the economic concentration, efficiency, and performance of shopping centers and retailers.
Profitability speaking, profit growth of mall retailers has...
From the 1950's to the present time the towns and villages have developed from a land of small oasis to that of a modern city with full functions as in any modern city. The infrastructure investment in this area comes to a total in excess of tens of billions of $U.S.. Housing construction has added 1000's of villas, low income dwellings as well as land parcels provided as grants to
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