If Shaw decides to enter the VOIP market it must find a way to overcome Skype's first mover advantage. It could do this in terms of market placement in the sense that it can offer VOIP as a part of a bundle of other Internet services to its current Canadian clientele. This would certainly be an incentive to Shaw's current Canadian Internet users, but might not draw new users from a broader, international base. However, Shaw can also offer security of its longstanding reputation in other communications services. As in a company is better established than Skype, and thus may weather a potential market shift...
Shaw can also assure its customers that it will provide continued assistance and support, should their be any difficulties in using or integrating the new VOIP communications system into current business or personal systems. Shaw must corner the emerging VOIP market on ease, quality, and reliability before other movers into the market, and thus attempt to circumvent Skype's first mover inroads.
AOL, for example, drew users away from DSL with its broadband services, simply because it was easier to add broadband to one's existing AOL account than to go through a new service. Thus, through using Shaw rather than Skype, a user could consolidate his or her computer services. So, Shaw could thus make use of its current marketing position as a more tried and true organization in contrast to
Secondly, Shaw needs to broaden its national base. Shaw is currently a Canadian-based communication company, while Skype serves eleven million users in the international sphere. It is in Shaw's interests to expand its outreach to other, preferably internationally-based communications companies, regarding VOIP technology, to ensure that it can make inroads into the VOIP market. Thus, Shaw's deployment must be an increase in advertising and services to its existing Canadian consumers. The
Communicating in Today's Workplace Workplace Communication Communicating in Today's Workplace Communicating in Today's Workplace "the single biggest problem in communication is the illusion that it has taken place." George Bernard Shaw Communication is essential to every organization for it to function effectively. And as Shaw observes, effective communication can be challenging, particularly in today's workplace. Communication is required to increase efficiency, satisfy customers, improve quality, and create innovative products and services. Communication links everyone together and
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now