Pricing Strategy
Bikinis should be priced between 28 and 60 pounds, swimsuits should be priced between 28 and 90 pounds, cover ups should be priced between 30 and 100 pounds, and flip flops should be priced between 15 and 40 pounds.
The prices are rather high in comparison with competitors' prices.
Distribution Strategy
The products will be distributed in each John Lewis outlet. Also, the products can be viewed and purchased online. The company should ensure discounts for online purchases.
Promotional Strategy
The company should develop and implement an aggressive advertising campaign, especially in fashion magazines that the targeted customers read. In addition to this, the collection must be presented in the mailing list.
In order to attract attention, the collection must be launched by a beach party, where several celebrities are invited. Goody bags will be offered at this party. Also, buyers that spend at least 30 pounds, will receive a free canvas bag.
Conclusion
The economic and financial...
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