This phenomenon objectifies women by suggesting (at least implicitly) that only the opinions and sensibilities of the most attractive females, such as the models featured in advertisements, are worthwhile. The mere absence of females of average and less-than-average relative physical attractiveness from commercial advertising conditions everyone in society to ignore women unless they are particularly sexually attractive. Besides being unfair to women who happen not to look like the models in commercial advertising, this also devalues any legitimate talents and the intelligence and meaningful contributions of women who do happen to be relatively attractive. It creates the natural inference that attractive women who are successful achieved their success by virtue of their physical appearance instead of their other attributes.
In addition to objectifying women as though they are nothing more than their relative level of physical attractiveness, the overwhelming focus on sexuality and female attractiveness in commercial advertising also denigrates men. It suggests that men whose female partners do not look like the models in commercial advertising are less worthy or accomplished than men whose partners do look more like those images of females.
Exploiting Female Sexuality to Market Fraudulent Products:
Perhaps the best examples of the extent to which contemporary advertisers will go to exploit female sexuality for profit are the commercial advertising campaigns for ridiculous products such as the ExtenZe line of supplements promoted to enhance male penis size. That particular product is currently being marketed in hour-long "infomercials" broadcast on television during late-night hours.
From the perspective of ethics in commercial advertising, the ExtenZe commercials...
The very fact that the magazine openly admires men like Ray Liotta, who show depth beyond the typical alpha male and women like Christina Aguilera, who has chosen to use her sexuality rather than being used by her sexuality, demonstrates that the magazine does not even seriously believe that anyone should become the ideal male. On the contrary, the magazines use of stereotype-heavy advertising and writing suggests that the
advertising geared to the gay and lesbian communities. Specifically, it will discuss advertising in the context of gay and lesbian culture, and how particular ad campaigns are significant to the gay and lesbian communities. While society has become more accepting of the gay and lesbian lifestyle, there are still many aspects of culture and society that disapprove of the gay/lesbian experience. Traditionally, mainstream advertising has not courted gays and
(Madonna, the master of reinvention) These facts are indicative of her increasing popularity and, more importantly, her influence on culture through her music and videos. Throughout, sexuality has continued to play a dominant role in her art and in the construction of her image. This includes her 1990 film, entitled Truth or Dare or" in Bed with Madonna"; as well as her notorious and much-discussed 1992 book entitled Sex,
A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for
Instead of presenting males and females in the "traditional" roles, television and film seems to depict an entirely different focus. Specifically, the male protagonist is often viewed against a background of multiple females in contexts that suggest all of the females are sexually available to the male. In terms of attire, female models in this genre of entertainment typically represent hyper-sexuality and are clearly meant to be sexually provocative. Advertising
Early childhood fatherhood can impact the young adolescent male's life for the rest of his life, assigning him a responsibility that he perhaps never considered taking on when he was being sexually active (p. 95). Being sexually active is, for young adolescent boys, about more than sex. It is also about how the media says that "men," or boys who are going to grow to manhood, should behave, and
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