Sex to Sell
Sex sells. Especially when advertisers want to sell consumer products marketed to produce pleasure, such as alcohol, erotic imagery is pervasive. An analysis of three different advertisements shows how different advertising agencies use sexuality, gender, and eroticism to peddle alcoholic beverages. Two of the three advertisements can be deemed tasteless and sexist; whereas the other one can be considered gender neutral and reveals appropriate imagery.
The first advertisement is for Bacardi Rum. It is a full-page, full-color magazine print. The image is of a woman's torso, showing her breasts to her upper thighs. Not even her hair is showing. Her button-down shirt is open to reveal an animal print bikini top. The woman pulls down her jeans with her right thumb, to reveal animal print bikini bottoms. Her left hand holds a glass of rum and coke. The tagline reads, "Pussy cat by day. Bacardi by night."
The second advertisement is for a product called Bacardi O. The full-page color ad features the letter "O" as a frame for the...
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Negative Effects of Alcohol on Exotic Dancers The Exotic Dancers industry Club Atmosphere Alcohol Abuse Alcohol Abuse and Sexual Exploitation Depression and Suicidality Embodiment of Female Exotic Dancers Forcing Alcohol in Clubs The Exotic Dancers industry The Exotic Dancers industry, represents a large division of the multi-billion-dollar sex industry (Bernard, 2012). The sex industry includes all profitable businesses or institutions that hire sex workers, both lawfully and unlawfully. Go-go dance, burlesque, striptease, cybersex, pornography, and prostitution are a few
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(College 1) College programs to intervene and stop students from drinking are successful at times if they are capable of changing the way that the student views his or her own alcohol use, thus altering the decisions that have made regarding the use of alcohol. There are some brief intervention techniques that appear to be effective. One of these is to use objective, personalized feedback regarding an individual's alcohol use,
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