Sex to Sell
Sex sells. Especially when advertisers want to sell consumer products marketed to produce pleasure, such as alcohol, erotic imagery is pervasive. An analysis of three different advertisements shows how different advertising agencies use sexuality, gender, and eroticism to peddle alcoholic beverages. Two of the three advertisements can be deemed tasteless and sexist; whereas the other one can be considered gender neutral and reveals appropriate imagery.
The first advertisement is for Bacardi Rum. It is a full-page, full-color magazine print. The image is of a woman's torso, showing her breasts to her upper thighs. Not even her hair is showing. Her button-down shirt is open to reveal an animal print bikini top. The woman pulls down her jeans with her right thumb, to reveal animal print bikini bottoms. Her left hand holds a glass of rum and coke. The tagline reads, "Pussy cat by day. Bacardi by night."
The second advertisement is for a product called Bacardi O. The full-page color ad features the letter "O" as a frame for the...
Sex Workers in Thailand Thailand ("Land of the Free") is the only Southeast Asian country that has avoided being colonized by a Western power. It is known for its rich culture and hospitable inhabitants. Unfortunately it also has the dubious distinction of being the leading country in sex trade and has even been given the demeaning title of "the whorehouse of the world." Tourism has played a significant role in Thailand's
As a result, ads for ethnicities such as blacks and Hispanics are limited to media designed to target only these audiences. Steinem rues the advertiser's power over her magazine. She regrets the use of a feminist magazine to sell products that are bad for women, but explains the financial necessity for doing so. Cigarette and alcohol ads provide a disproportionate amount of advertising support and can't be forfeited without threatening
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