¶ … Eleven Situation
The strategy developed and implemented by 7-Eleven is not common in the field of franchising. This strategy is based on allowing the franchisee to discontinue the franchising relationship with the company if the conditions are considered unsatisfactory or if the franchisee considers that this activity does not provide him the intended results. In such situations, the company is expected to refund the franchising fees except the training expenses.
Some could find this practice as inefficient for the company. But 7-Eleven is determined to continue its application. Although the company invests in training and assisting franchisees, it is more efficient to allow franchisees to back out of the business (Entrepreneur, 2011). There are several advantages that the company is focusing on when using this strategy. For example, 7-Eleven relies on service quality. This can be achieved by motivated people that are really interested in developing a 7-Eleven franchise. There are situations where such people consider starting a 7-Eleven business for the wrong reasons, or that realize during the training process that this is not what they wanted or expected.
In such cases, the franchisees do not work as hard as they should, and they are not as interested in developing this business. This leads to reduced levels of performance, which significantly affects the company's activity. Therefore, it is important that the franchisees are genuinely interested in developing this business with the objective of improving their situation, but also of developing a successful business that can help this company.
Although this strategy can be considered an inefficient investment for the company, on medium term and on long-term the company can significantly reduce its costs. If 7-Eleven forces the franchisees that are unsure about developing this business to continue with the process, a series of business mistakes can take place determining the...
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