CTR = (Clicks/Impressions) x 100
.15 = (16,797/110547) x 100
b. What is the CTR for the overall campaign?
.046 = (575,082/12,282,679) x 100
c. What is the CPC for the keyword, Xbox 360? Please illustrate the formula used to derive your answer.
Cost Per Click (CPC)
(Clicks/Cost) = CPC
28,564/$9,850.36 = $2.89
d. How many sales would it take to drive an $8 cost per acquisition (CPA) for the keyword, Rock Band 2, at the given spend level?
It would take 80 sales a day to drive an $8 cost per acquisition.
i. If the CPA increases to $11.00, what is your new max CPC?
$31.79
ii. What is the ROI based on a $5,402 profit?
32.5%
e. Given the attached campaign results, write an email to your client that highlights at least three insights or optimization recommendations...
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