It has nothing to do with having charisma or other exotic personality traits. It's not leadership necessarily better than management or a replacement for it: rather leadership and management are two distinctive and complementary activities. Both are necessary for success..." (Kotter, 1990, p.103 cited in Bolden, 2004)
V. Policy and Strategy
In most cases quality in ministry is defined as "meeting or exceeding the expectations of needs of the customer in such a way as to fully satisfy him or her." (Kallestad) But the purpose of this paper is not to make a business process out of ministry but to make the business of ministry a quality process. The quality performance of a church is typically measured primarily by its size, participation in programs and/or financial indicators. Recently, however, a new awareness of quality beyond material issues has begun to surface (see below, Hybels). This focus embraces those core values that count for eternity, which may suggest the need to introduce a new term: "Quality for Eternity." Quality for Eternity stands for those values that count for eternity (to be defined). It does not only refer to organizations, it may also be applied to one's spiritual growth in knowing God (2Petr 3:18; 2 Cor 3:18; 1 Tim 1,5). It's about loving Him and the church, while serving the world.
Quality for Eternity in the context of the EFQM model "does not try to make people with zero defects, nor does it try to make people the product of continuous improvement. It does seek continuous improvement and zero defects in the way ministry is accomplished." (Kallestad). God demands our best; anything less does not honor God, and conveys an inaccurate message to the watching world. Regular evaluation and review must be a part of all who belong to the family of faith. As believers we should be committed to being good stewards of the resources of time, money, and abilities God has given them (Ps 78:72; Col 3:17).
Policy and Strategy are to be based on the stakeholder's present and future expectations and needs. Policy and strategy are based upon information and knowledge gained from measuring performance as well as from research and learning and creativity-related activities. It is necessary that after having developed policies and strategies in the organizations that they are reviewed and updated on a regular basis. Development of policy and strategy are stated to be "deployed through a framework of key processes." (excellence.efqm.org) Furthermore, policy and strategy must be communicated and implemented throughout the organization.
VI. People
According to the EFQM Excellent Model people and people resources in the organization are "planned, managed and improved" and as well the knowledge and competencies of people are "identified, developed and sustained." People are furthermore, "involved and empowered and there is an ongoing dialogue between people and the organization and finally people are "rewarded, recognized and care for." ( )
The work of Dr. Robert Klenck entitled: "What's Wrong with the 21st Century Church" states that the new movement used today in many churches is one that can be defined as "The utilization of modern marketing techniques by the church in order to draw and hold large numbers of people. The church then 'converts' them and 'disciples' them through the use of modern organizational management techniques so that they can effect 'change' in the community and the world." (Klenck, nd) The result is that church members effectively become "agents of social change, or 'change agents'." (Klenck, nd) Klenck reports that many of these churches are "planted, after a survey is taken of the surrounding community. The 'felt needs' of the community are then compiled and the church is tailored around meeting those needs." (nd)
Reverend Bill Hybels, founder of Willowcreek Church in South Barrington, Illinois and Dr. rick Warren, founder of Saddleback Valley Community Church in Mission Viejo, California are both proponents of these types of churches and Klenck reports that each of these individuals "readily admit to being influenced by Dr. Robert H. Schuller, founder of the Crystal Cathedral in Orange, California" and specifically in the area of the use of community surveys. According to Rick Warren on his method of preparing a sermon Warren states he first considers:
"To whom will I be preaching? & #8230; Then, I consider what are their needs, hurts, and interests, and I ask a second question: 'What does the Bible say about their needs?'" & #8230; Once he examines what the Bible says about the subject, he asks himself: "What is the most practical way to say this? What is the most positive way to say this? What is the most encouraging way to say this? What is the simplest way to say this? What is the most personal way to...
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