Ante notes that "for big corporations that don't market directly to consumers, ethnography has a singular appeal" in letting them know how to work with other possible associates and subsidiaries (Ante 2006, pp. 73). GE had assumed the plastic fiber industry would work one way, but instead learned that things operated very differently, and there use of ethnographers allowed them to learn this difference quickly.
It is not an entirely rosy scenario that Ante paints in his article, however. Though many ethnographers are pleased to longer be relegated to academia, there have been negative results. The perceived "cheapening" of the science is one. Worse, "many ethnographers already complain about poseurs flooding the field," and others feel like mere rubber-stamps (Ante 2006, pp. 71).
In general, however, Ante makes it very clear that he is at least amused by, if not staunchly in favor of, this growing trend of using science to design and market products. In a way, his optimism is easy to understand. Many of the executives he quotes or cites in this article are using ethnographers to design products for different cultures, some of which are incredibly disadvantaged. It is not merely an issue of selling more products to more people, but really about designing and building products that people truly...
Science Fiction Films On September 11, 2001, many people reacted to the news reports as if these were advertisements for another Hollywood blockbuster like Independence Day. All of it seemed like a movie, including a scene with the WASP president addressing the nation in a moment of maximum danger. Not since December 7, 1941 had Americans felt so threatened on their own soil, although in general they had been spared the
As mentioned earlier, the desired outcome of nursing care is comfort and there are many articles in which the researchers have talked about the needs of the patients and the things that alter the comfort of the patients. Kolcaba suggested that the cancer patients who are terminally ill can benefit from comfort care as it pays attention to the perspective and needs of the patients. Through such kind of
For science it seemed illogical that the man was created in one day, copying the image of a being that supposedly has no face or body, and therefore, no image to create alike. The man is too strongly related to other animals as to be completely foreign to the other species. He has to be part of a group and live by the same rules that dominate the rest
One of the top performers, Singapore, boasts a very different approach towards mathematics education: "While a single lesson in a U.S. textbook might span two pages and take one class period to go through, a lesson in a Singapore textbook might use five to ten pages and take several days to complete. The Singapore texts contain no narrative explanation of how a procedure or concept works; instead, there are
SCIENCE FICTION & FEMINISM Sci-Fi & Feminism Origins & Evolution of Science Fiction As with most things including literature, science fiction has progressed and changed a lot over the years. Many works of science fiction were simply rough copies and following the altready-established patterns of prior authors. However, there has always been authors and creators that push the envelope and forge new questions and storylines that have not been realized or conceptualized before.
Desire to Attend MIT Why I Desire To Attend MIT "Life's challenges are not supposed to paralyze you, they're supposed to help you discover who you are" (Reagon, 2010, ¶ 1). Challenges in life have helped me not only discover who I am, as the introductory quote by Reagon (2010), an American historian and musician, asserts. They also strengthen and help me realize who I can become; a person who actively approaches life
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