The samples contained different types of Latinos. This element adds to the strength of the work as the theorized differences between groups could be examined statistically.
In a general manner the study examines factors that are useful in determining the success of second generation immigrants. The author suggests that the work can be useful as a test of the Garcia Coll et al. model of self-esteem. The study also calls into question the value of the home environment in the determination of global self-esteem. It should be noted that the work does not adequately measure the cultural elements of the Latino experience.
The study could have greater usefulness if a focus group was added to the data collection. The focus group data could help to explain why there was no discernable relationship between home environment and global self-esteem. This is particularly important since the lack of a relationship appears counterintuitive....
To evaluate weak areas of the current strategy and propose solutions for improvement. 2.0 LITERATURE REVIEW 2.1 Introduction According to Zou and Cavusgil (1995), the subject of global strategy has attracted a lot of attention in the recent past. Zou and Cavisgil (1995) calim that a major reason behind this has been the increasing progress in the telecommunications and other technological areas that has brought the world closer and transnational existence of organizations Eastcompeace
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