Salmon Ice Fishing, LLC Is a Seasonal

Salmon Ice Fishing, LLC is a seasonal business that allows inexperienced ice fishermen the chance to experience the sport guided by professionals in the field. Obviously, the season is weather dependent, but may last as long as October through March, but will typically be mid-November to the end of February. The service will be unique in that it will partner with various sporting good and equipment manufacturers strategically designed to allow for equipment rental, new equipment trial, and other services designed to cross-promote the businesses.

Internal Business Process Overview- An organization's measurement system affects the behavior of people inside and outside the organization. In order for an organization to grow in the technology driven market, they must use benchmarking management systems developed to control and monitor the entire strategic plan. Unfortunately, many firms implement strategies only around customer relationships rating their performance by financial measurements only. measurement must be tied to something specific -- it is not enough to simply measure for the sake of measuring, or measuring as an exercise to an end. The modern organization measures for:

Program and organizational effectiveness

Appropriate decision-making

Setting reasonable goals and objectives

Recognizing good, better, and great performance

The ability to intercede in time with poor or negligible performance

To inform stakeholders about progress on projects or organizational efforts

To hold x accountable for y

To motivate and promote

To establish what is vital from what is important -- and from what is merely interesting

To celebrate, learn, and move forward in a strategic direction (Bible, Kerr, and Zanini, 2006).

Salmon Ice Fishing Business Processes

Salmon Ice Fishing, LLC -- Balanced Scorecard -- Internal Operations Perspective

Issue

Objective

Measurement

Active Programs

Means of Communication

Responsible Party

Follow Up

Process Performance

Matrix for prep and tear down; benchmark

Values from CS Scorecard

Strategic partnerships

Survey

Owner

Owner

Productivity

Prepare so productivity is high; check tires, equipment, supplies

Establish scorecard; adherence, levels of down-time

Continuous

Survey, equipment downtime records

Owner

Owner

Operations Metrics

Operational matrix benchmark with experienced group; then set for 80% with inexperienced

Internal matrix survey and continuous operational review

Continuous

Internal review

Owner

Owner and Staff

Salmon Ice Fishing LLC -- Balanced Scorecard -- Additional Operations/HR and Internal Issues

Issue

Objective

Measurement

Active Programs

Means of Communication

Responsible Party

Follow Up

Employee Satisfaction

Loyal, prompt staff who will increase customer retention

Customer Retention, CS Survey

CS Survey

Survey, Management Reviews

Owner

Owner

Employee Turnover and Retention

Because of seasonal work, not a FT career; reduce turnover and retain competent guides/staff

Measurement from year 1 to year 2

Continuous

Internal reporting

Owner

Owner

Level or Organization Capability

Increase number and sophistication of guides, staff in order to book more customer adventures

ROI, customer base, Satisfaction surveys