Verified Document

Sales Manager's Dilemma: Balancing Short-Term Research Proposal

It seems that this should be chosen based on the framework which I will present as best practises at the end of this work. Data for the analysis will be obtained from companies' sales managers, marketing managers, and sales officers, and from the researcher's personal knowledge and experience with sales management in the it industry. This will be compiled with the support of related literature from books, magazines, commercial and public databases, and the Internet.

Proposed analysis and presentation techniques to be used How will you analyse the data and present your findings? (100-150 words)

Survey research method: After preparing the survey questionnaire, it will be given to approximately 150 people in both my own organization and other organizations, with 100 of the questionnaires going to individuals within my own organization to ensure better response numbers and to allow me to have enough responses to conduct my research. I expect a response rate of approximately 90 to 95%. Those who are given the questionnaire will be manufacturers of different products not necessarily from the same industry, so that I can analyse the diversity of methods and approaches. The completed questionnaires will be compared and contrasted in the main body of the completed dissertation against quantitative findings. The results will be presented in both textual and graphical form and explained to finalize findings which will indicate what, if any, strategic sales management methods are the best options for both short-term revenue goals and long-term value creation.

6. Appendices:

(Attach appendices to your completed proposal form):

A. Reference list

B. Dissertation Time plan

Appendix a

List of References

Bryman, a. & Bell, E. "Business Research Methods" Oxford: OUP (2003),

Chang Julia. Trophy Value, Sales and Marketing Management, (2004)

Crawford, Michael G. Profit.Building the perfect salesforce, Toronto: Apr 01, 1997.

Donaldson & O "Toole, Strategic Market Relationships, John wiley & Sons Ltd. (2002)

Downing, S. "Competitive Advantage: A Case for Linking Profits to Plots" Business School Working Paper No: HWP2000/12. (2000)

Evenson...

And Larkin Sandar, "Reaching and Changing Frontline Employees"
Neil Rackham, "Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value" (1999)

Neil Rackham "SPIN Selling" (1988)

Marchetti Michele. Why Sales Contests Don't Work. Sales and Marketing Management (2004)

Maurer Trevor,, "Long-Distance Leadership." Sales and Marketing Management. (2006)

McDonald, Rogers, Woodburn, "Key customers, how to manage them profitably" (2000)

Porter, Michael E., "Competitive Advantage" (1985)

Rauch Maggie, Revving up sales, Incentive, (2004)

Treacy and Wiersema, "Value disciplines" (1992)

Appendix B

Outline Project Time Plan -- Dissertation

Develop detailed project timing lines.

Review with key stakeholders

Review literature on research methodology

Select quantitative methodology and review data sources

Research companies for benchmarking study

Contact prospective interviewees

Complete Literature Review

Communicate with key stakeholders to keep fully appraised as necessary

Write up introduction, aim, objectives & hypothesis

Collect quantitative information for research

Conduct interviews with selected experts.

Write up methodology

Write up data analysis work

Compare and contrast quantitative research outputs with literature and initial hypothesis.

Critically review the research outcomes and draw out key learnings

Write up recommendations for other companies and sales managers.

Review project and finalise.

Present outputs to key stakeholders.

Submit dissertation, printed and bound in line with college guidelines by 31st of May 2009

Sources used in this document:
Review project and finalise.

Present outputs to key stakeholders.

Submit dissertation, printed and bound in line with college guidelines by 31st of May 2009
Cite this Document:
Copy Bibliography Citation

Related Documents

Managerial Impact on Small Businesses
Words: 16627 Length: 55 Document Type: Term Paper

This is because this thesis has some limitations that should be observed when taking into consideration the importance of the thesis and its assistance. This thesis has concentrated on a subject that has been an extremely large and leading one, that is, the managerial impact on small businesses and the underlying reasons being reluctance shown by small business managers to make use of information technology and Internet. Undoubtedly, this

Market Orientation of Medical Diagnostic Units Dissertation
Words: 21636 Length: 76 Document Type: Term Paper

Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units

Shareholder and Stakeholder Values It
Words: 8113 Length: 30 Document Type: Term Paper

In other respects, however, the evidence does not readily conform to theoretical predictions. For example, if gross job turnover is taken as a rough proxy for labor market flexibility -- and since stringent EPL reduces both hiring and firing -- it is quite surprising to find that job turnover rates are very loosely related to EPL rankings. Most remarkably, not only are the estimates for Italy and France, at

Commercial Aviation Industry Was Already
Words: 4603 Length: 15 Document Type: Term Paper

The combination of such broad language and the paucity of any significant enforcement tools meant that these initiatives were largely ineffective. Not surprisingly, complaints from passengers increased by 200% within the year; furthermore, flight delays continued to increase 12% faster in the first five months of 2000 than in the same period in 1999. "Indeed, in the twelve months following the airlines' voluntary promises, flight delays cost business travelers 5

Marketing and Economics Agricultural
Words: 18779 Length: 68 Document Type: Term Paper

Origins, History of the IMF The International Monetary Fund was first conceived between July 1-22, 1944, at the United Nations Monetary and Financial Conference in Bretton Woods, New Hampshire. The conference was attended by representatives of 45 nations, which were called together in order to plan and lay the groundwork for a cooperative economic framework to solve global financial crises before they occur. One key reason for the conference was to

Supply Chain Management Hypothesis Defined Concepts of
Words: 24788 Length: 80 Document Type: Thesis

Supply Chain Management Hypothesis defined Concepts of SCM and the evolution to its present day form Critical factors that affect SCM Trust Information sharing and Knowledge management Culture and Belief -- impact on SCM Global environment and Supply Chain management "Social" and "soft" parameter required for SCM Uncertainties This chapter aims to give an outline and scope of the study that will be undertaken in this work. The study lays out the issues faced by manufacturing organizations when it comes

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now