R.R. Donnelly & Sons Print vs. Digital
Final Project -- R.R. Donnelley & Sons: The Digital Division
In 1995, the largest commercial printer in the world, R.R. Donnelley & Sons which was founded in the 1864, was experiencing challenges both internally and externally as digital printing technology began to completely alter the printing industry. Though the printing company had created a division to respond to the massive changes associated with digital technology, headed by VP Barb Schetter, the division had significant difficulties infiltrating and making an overall impact on the traditional Donnelley business model which was fully invested in larger and more costly printing systems and had an informal and formal business structure and culture to support these massive historical investments.
R.R. Donnelley & Sons Assignment Questions
What are the differences between the traditional printing business and the digital printing business? And in particular, what are the implications for Rory Cowan, who is sitting over those two businesses-Digital Printing Business
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