Their joint La Famiglia di Robert Mondavi uses Italian grape varietals grown in California to produce a line of high-end wines. More recently, Mondavi acquired Arrowood, marking the firm's first entry into Sonoma wines. Mondavi owns and leases a total of almost 10,000 acres of vineyard land in California. Their joint ventures in Italy, Chile, and California add another 1600 acres and account for about 7% of their total grape supplies (Roberto p. 7). Most of Mondavi's grapes are sourced internally, and many growers receive long-term contracts to ensure consistency and quality (Roberto p. 7). Currently the six California wineries that are operated by the Mondavi firm include the following. The Robert Mondavi Winery (RMW) offers their flagship wines, which are produced at the original to Kalon winery in Oakville, California. RMW wines are the firm's third-highest selling brand. A recent $28 million investment in the renovation of the to Kalon winery ensured an influx of new visitors for tours, tastings, and cultural events to stimulate awareness and interest in fine wines. Robert Mondavi also developed a line of competitively-priced wines in the super-premium category in response to consumer and retailer demands. The brand is called Robert Mondavi Coastal Private Selection, and is currently their second highest-selling brand. The firm's top-seller remains the Woodbridge line, a popular premium label started in 1979 and accounting for 76% of Mondavi's case volume and 57% of Mondavi total revenues as of FY2001. The Robert Mondavi name has been invoked both for the Coastal Private Selection and for the Woodbridge line to "enhance the image" of those brands (Roberto p. 8). Mondavi also acquired several California brands including Byron, specializing in ultra-premium and luxury wines; Arrowood; and the La Famiglia di Robert Mondavi. Additionally, the Opus One brand is Mondavi's prestige...
Just as the Mondavi name enhances the image of the Woodbridge label, the Opus One joint venture has enhanced the overall prestige of Mondavi's name. Robert Mondavi has entered into four more joint ventures in the high-end price category since 2002 including three Italian vines and one luxury Chilean wine called Sena.
Robert Mondavi Corporation: Strategic Analysis Robert Mondavi Corporation has dealt in wine making since 1966 and is one of the leading wine companies in the U.S. The Company is organized around three operating units: Robert Mondavi, Woodbridge and joint ventures, and other brands. Its operations are based in Napa Valley, California but have expanded to several other parts of the world such as Chile, Italy and Australia. ("Robert Modavi," 2003-Company website-
Robert Mondavi Corporation (RMC) is a company whose strategy has expanded overtime. The company began operations by pursuing a strategy of being the first wine company in Napa Valley to make wines that rivaled those from the great winemaking centers in Europe. To meet this objective it implemented best practices in the production of premium wines by assembling industry experts developing a new technology to permit gentle handling of wine
HBR Page | Robert Mondavi and the wine industry Case Study- Harvard Business Review Evaluate the structure of the global wine industry. How is it that the structure is changing? Historical perspective of wine production starts in around 6,000 BC when Mesopotamians initially began to produce wine. Wine has been important part of ancient lifestyle; Egyptians use to bury it in pharaohs for the comfortable living in life after. Greeks consider Dionysus as
The main advantage Mondavi possesses over Allied Domecq is the fact that it has a series of well established brands, brands which have become well-known to the market through marketing campaigns that ensure that the brand has a distinct identity and unique image. Additionally, in my opinion, until the synergies begin producing results, the tactics of simply buying players on the market needs time to sediment and to become
The valley floor itself can experience a variety of topographical changes. As was discussed, the Napa River and other streams deposit clays, shales, and a variety of other river sediments in the valley lowlands, while a historical narrowing of the river has resulted in large concentrations of sedimentary rocks. The Napa River also can flood from late fall to early spring, depositing river sediments far past its typical banks (Larson). The
Ironically, those opposed to smoking used the very same medium to help kill smoking in public places, restaurants, and even cars when children are present (as is the case in several states now). Smoking and tobacco products are a pariah now - no longer the universal symbol of cool, no matter how much money the companies spend on advertising. The alcohol and gambling industries, on the other hand, have clearly taken
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