Since Ritz Carlton has built passion for excellence, the company builds approach for senior leaders to lead the organization effectively. As the method to enhance leading style within the organization, the hotel implements Gold standard to reinforce senior executive. The technique includes:
Providing a unique orientation standard for the senior executive
Developmental training
Daily line up meeting
Positive and negative Reinforcement
Peer pressure
Internal meeting
The Ritz Carlton makes the approach plan to develop senior leaders to increase the satisfaction of the guests. Apart of the leading strategy, the Ladies and Gentlemen are well informed on what are they are supposed to do in order to improve the services of the organization. Using the brand awareness, the hotel has been able to stay at the top in Hong Kong. However, the Ritz Carlton has not been able to build transformation leaders within the hotel business in the country.
Controlling is also part of the strategy that the marketing department implements to promote the image of the Ritz Carlton.
Controlling
Controlling is one of the managerial functions of the marketing department at Ritz Carlton. Controlling involves planning, organizing, and directing and staffing to meet the organizational goals. The management within the marketing department controls the department to ensure that the department meets the organizational goals. As part of the controlling technique, Ritz Carlton uses quality leadership to seek high level of customer service. Record is kept to analyze the customer preference. ( Evans and Lindsay, 1999). Ritz-Carlton has created service philosophy where employee is prepared to fulfil their obligations. The marketing department has been able to implement controlling technique to achieve organizational objective....
Awards Gold Standards Empowering Employees to Implement an Award Winning Approach Using TQM to Drive Change and Improve Customer Service Challenges and Benefits Total Quality Management: A Case Study of a Quality Award Winning Organization In today's society, consumers are often seen more as numbers than actual people. Customer service is talked about frequently, but rarely delivered upon. Customer's requests or needs that go beyond what employees typically experience often fall upon the deaf ears of
Ocean Park The case involving the hometown favorite, Ocean Park in Hong Kong, going up against a new competitor, Disneyland, represents a trend that has revolutionized the business world in the last few decades. Many locations around the world have had their existing businesses in all industries be challenge by newly introduced multinational corporations. The trend is nearly universal a crossed all industries. McDonalds will enter an international market and challenge
Diminishing Middle Class in NYC If we look at the Lower Manhattan, it won't take us long to notice the change that has taken place in it in the last 10 years. The population especially the residential population has doubled up in the last 10 years as there has been an addition of 30,000 residents who are now living in Manhattan. The main reason behind this sudden and huge growth in the
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now