Vision Statement
Finish Line Shoes is a company that is one amongst many competitors among the shoe sale and athletic wear landscape. This vision statement will define and portray how Finish Line sees itself and how Finish Line desires customers and analysts to see them. What shall be defined in this vision statement includes what the business will look like over the next three to five years, the new and emergent strategies that will be employed and the products and services that Finish Line will use and offer to achieve and maintain success. While there is a lot of competition out there, and that competition is two-fold, Finish Line will reign supreme and stand out amongst the other shoe and athletic wear retailers.
Short-Term Strategy
One monumental and major part of Finish Line's long-term strategy is that they will gravitate to the big names in sports so as to ensure that name recognition is there and that Finish Line stocks the shows that are in high-demand. This would currently include names like Tom Brady of the New England Patriots in the NFL, LeBron James of the Cleveland Cavaliers in the NBA and Kevin Durant of the Oklahoma...
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